Brand Tone

Playful and Fun, Enthusiastic and Passionate, Approachable and Friendly, Authentic and Transparent, Slightly Quirky and Unconventional

Brand Values

• •Creativity and Innovation
• •Quality
• •Fun and Indulgence
• •Supporting Small Businesses
• •People-Focused
• •Handmade Craftsmanship
• •Ethical Practices

Best Practices

• •Embrace the "Bizarre" and Fun: Always inject a sense of playfulness, enthusiasm, and slight quirkiness into your language. Use vivid and exciting adjectives.
• •Be Authentically You: Share the real story, the passion, the people behind the chocolate. Don't be afraid to show the 'handmade' and sometimes 'chaotic' reality. Audiences connect with this authenticity.
• •Engage Like a Friend: Communicate directly and informally with your audience, especially on social media. Respond to comments and messages with warmth and personality.
• •Highlight Quality and Craftsmanship Alongside Fun: While the fun aspect is key, always weave in reminders of the high-quality ingredients and the handmade, small-batch nature of the products to justify the premium feel.
• •Maintain Visual Consistency: Ensure your visuals (photography, videography, graphic design) match the vibrant, fun, and slightly indulgent tone of your copy. Bright colours, playful compositions, and tempting close-ups of the chocolate will reinforce the brand message.

Social Perception

Highly Positive, Unique and Exciting, Worth the Price, Engaging Community, Supportive of Small Business

Copy Examples

• •🤯 Hold onto your tastebuds! Our NEW [Wacky Flavor Name] Bizarre Bar is here to flip your chocolate world upside down! Think [Key Ingredient 1] meets [Key Ingredient 2] in a creamy, dreamy hug of handmade chocolate. It’s weird, it’s wonderful, it’s waiting for you! Restock drops Friday at 8 PM UK time – don’t be normal! 😉 #TheChocolateSmiths #BizarreBars #HandmadeChocolate #FlavorExplosion #LimitedEdition
• •Tired of boring chocolate? 😴 So are we! At The Chocolate Smiths, we handmake outrageously delicious chocolate bars packed with unexpected, fun flavours. From [Popular Bar Flavour] to our ever-changing Limited Editions, there's a Bizarre Bar adventure for everyone. Dare to try something different? Shop now! 👉 [Link to Website] #UniqueChocolate #CraftChocolate #SupportSmallUK #NewcastleFoodies #TreatYourself
• •Just another wonderfully chaotic day in the Smiths' kitchen! 🤪 Watch Steffi work her magic (and try not to spill too much!) creating our famous [Bar Name]. It’s all handmade, a bit bonkers, and 100% delicious. What Bizarre flavour should we make next? Drop your ideas! 👇 #ChocolateMaking #BehindTheScenes #SmallBizLife #UKFood #Funny #TheChocolateSmiths
• •We’re The Chocolate Smiths, and we believe chocolate should never be boring. Born from a kitchen in Newcastle back in 2014, we’re all about crafting luxuriously fun, handmade chocolate with a Bizarre® twist. We pour passion (and some pretty wild ingredients) into every bar, because life’s too short for bland! Thanks for being part of our amazing, chocolate-loving family. #HandmadeWithLove #BizarreButGood #ChocolateStory
• •🔥 IT'S ON! 🔥 Bizarre Bars are BACK - Grab yours before they vanish! 🚀 Hey Chocolate Fanatic! Get ready to dive headfirst into a world of flavour because our famous Bizarre Bars are RESTOCKED! Yes, including the legendary [Fan Favourite Bar] and the mind-blowingly tasty [Another Popular Bar]. Handmade with love, mischief, and the best ingredients by our amazing team. Don't walk, RUN (to our website)! They won't last long. [Link to Shop]