Brand Tone

Empowering, Fun, and Relatable

Brand Values

• •Inclusivity
• •Style without Limits
• •Community
• •Confidence

Best Practices

• •Always Lead with Empowerment.
• •Use "We Get It" Language.
• •Prioritize Community and Social Proof.
• •Keep it Fun and Energetic.
• •Focus on the Feeling, Not Just the Fabric.

Social Perception

The public and customer perception of TheChichero is largely positive, particularly within the plus-size community. Customer reviews and TikTok comments frequently praise the fit, comfort, and stylishness of the clothes. The brand is perceived as a go-to for trendy and affordable plus-size options. Its success on TikTok has created a strong perception of it being current, popular, and trusted by peers. While some reviews mention sizing inconsistencies, the overall perception is that of a legitimate and popular e-commerce store, with high engagement and a visible community of real customers building trust.

Copy Examples

• •Why blend in when you were born to stand out? Our latest collection is all about bold prints, vibrant colors, and a fit that celebrates you. Life ’s too short for boring clothes. #TheChicHero #PlusSizeFashion #WearYourConfidence
• •Your new favorite pants have arrived. Join the 60,000+ who are obsessed! Our viral pleated pants are back in stock. Designed with a high-stretch waist and a flattering wide-leg cut, they combine ultimate comfort with effortless style. Find your perfect pair and be your own hero. Shop now for 10% off your first order.
• •POV: You finally found plus-size clothes that are actually CUTE and comfortable. No more boring basics! 😉 Wearing the [Product Name] set from @TheChicHero and I ’ve never felt better! Linked in the TikTok Shop! #TheChicHero #PlusSizeStyle #TikTokMadeMeBuyIt #SizeInclusive
• •Fashion Has No Size Limit. Discover trend-inspired style in sizes 8-32. Designed to fit you, celebrate your curves, and make you feel amazing. Be Your Own Hero.
• •Heads up! That outfit you loved is back. Don ’t miss out this time! Your favorite styles from TheChicHero are back in stock and ready to make you feel fabulous.