Brand Tone

Playful, Sassy, and Confident, blending humor with style to be approachable and relatable, while also being authentic and real.

Brand Values

• •Individuality and Self-Expression
• •Authenticity
• •Customer-Centricity
• •Playful Charm
• •Quality and Affordability

Best Practices

• •Embrace the Wink: Use playful and witty language consistently. Emojis like the winking face (") can be used to soften a sassy statement and reinforce the brand name.
• •Lead with Authenticity: Continue the policy of no-photoshop and extend this ethos to copywriting. Write like a real person talking to a friend avoid overly corporate or generic language.
• •Find Humor in the Everyday: Create content that finds the fun in relatable, everyday situations, just as the tote bags do. This makes the brand more memorable and shareable.
• •Balance Sass with Style: While the tone is cheeky, the underlying message should always be about style and confidence. The humor should enhance the product, not overshadow it.
• •Create a "Voice" Guide: Develop a simple internal guide that defines "The Cheeky Wink" voice. Include key "words we use" (e.g., sassy, bold, playful, charm) and "words we avoid" (e.g., cheap, basic, formal) to ensure consistency across all platforms and communications. Maintaining a consistent voice is crucial for building brand trust.

Social Perception

A fun, trustworthy, and stylish online boutique for individuals who value authenticity and humor. The brand fosters a direct, positive relationship with its customers, aligning with the "Jester" archetype that uses humor and playfulness to create strong connections.

Copy Examples

• •Why whisper when you can roar? Our new arrivals are here to make a statement, so you don't have to. Go ahead, give life a cheeky wink. #TheCheekyWink #BoldStyle #OOTD
• •Your 9-to-5 just got a promotion in style. Carry your 'Emotional Baggage' with a smile. Our totes are designed for those who have it all... and need a chic bag to carry it in. Shop now, thank us later. #WorkWear #ToteLife #SassyStyle
• •Add a Little Sparkle. And a Lot of Sass. Our uniquely curated jewelry is now on sale. Perfect for expressing yourself without saying a word. #JewelrySale #Accessorize
• •Subject: We saw you looking... Don't be shy. That little something you had your eye on is waiting for you. Life's too short for boring clothes. Embrace your unique style and let your wardrobe do the talking. Complete your order and get ready to turn heads.
• •Fact: The right accessory can't solve all your problems, but it's a great distraction. #TheCheekyWink #RetailTherapy #Accessorize