Brand Tone

Friendly and Welcoming, Artisanal and Passionate, Experiential and Engaging, Community-Oriented, Informative and Helpful

Brand Values

• •Creativity
• •Quality
• •Experience
• •Community
• •Passion
• •Joy/Well-being

Best Practices

• •Embrace Storytelling: Share the "why" behind your scents, the inspiration for your collections, and the joy of the candle-making process. Connect emotionally with your audience.
• •Use Sensory Language: Appeal to the senses, especially smell, but also sight (e.g., "golden glow," "beautifully crafted jar") and touch (e.g., "smooth soy wax"). Help customers imagine the experience of your products.
• •Maintain a Friendly and Approachable Voice: Use contractions (e.g., "it's," "you'll"), ask questions to encourage engagement, and address your audience directly and warmly. Avoid overly formal or technical jargon.
• •Highlight the Experience and Benefits: Focus not just on the features of the candles (e.g., "soy wax") but on the benefits they bring (e.g., "a cozy atmosphere," "a moment of relaxation," "a fun creative outlet").
• •Be Authentic and Passionate: Let your genuine love for candles, scents, and the craft shine through in your words. Authenticity builds trust and resonates with customers who share that passion.

Social Perception

A Unique and Fun Destination, High-Quality Products, Excellent Customer Service, A Great Local Business, Relaxing and Therapeutic

Copy Examples

• •✨ Illuminate your moments with our newest arrival: 'Coastal Redwood & Amber.' Imagine a serene walk through sun-dappled forests, captured in a jar. Hand-poured with love, right here in our studio. What memories does this scent evoke for you? Share below! 👇 #TheChandlerie #NewCollection #ArtisanCandles #ScentedBliss #HandPoured
• •Unleash your inner chandler! 🕯️ Gather your friends or treat yourself to a unique, hands-on experience at The Chandlerie. Our expert-led workshops guide you through creating your own custom-scented soy candle. Perfect for birthdays, team outings, or just a fun afternoon out! Limited spots available – book your scent-sational journey today! [Link to booking] #ChandlerieWorkshops #DIYCandles #CreativeFun #SupportLocal #ExperienceMatters
• •Welcome to The Chandlerie: Where Fragrance Meets Creativity. Discover beautifully handcrafted candles or join a workshop and pour your own signature scent. Your journey into the art of light and aroma starts here.
• •Hello, scent lovers! Autumn is calling, and so are cozy evenings by candlelight. 🍂 Explore our new Fall Collection, brimming with warm spices, earthy notes, and all the comfort of the season. Plus, don't miss our special Fall-themed candle-making workshops – a perfect way to create and connect. Warmly, The Chandlerie Team.
• •Lavender & Linen Dream Candle: Drift away on a cloud of calming lavender and fresh, clean linen. This handcrafted soy candle is more than just a fragrance; it's an invitation to unwind, relax, and find your moment of peace. Made with premium essential oils and a natural cotton wick for a clean, long-lasting burn. Perfect for bedrooms, bathrooms, or anywhere you crave tranquility.