Brand Tone

Assertive, Thought-Provoking, Ethical, and Community-Focused

Brand Values

• •Veganism as an ethical stance
• •Animal Rights Advocacy
• •Expression and Identity
• •Conscious Consumerism
• •Sustainability and Ethical Production

Best Practices

• •Always Lead with Values: Ensure that the core message of veganism, animal rights, and ethical choices is central to all communication.
• •Use clear, straightforward language to convey the message effectively.
• •Incorporate Calls to Action that Align with Activism: Encourage not just purchases, but also sharing the message, engaging in conversations, or supporting vegan causes.
• •Highlight ethical production and sustainability practices to appeal to conscious consumers.
• •Foster a sense of community by engaging with customers and encouraging them to share their values and experiences.

Social Perception

The brand is perceived as a symbol of vegan ethics, animal rights advocacy, and conscious consumerism, fostering a strong community among like-minded individuals who wear their values proudly.

Copy Examples

• •Wear Your Values: Certified Vegan apparel that makes a statement.
• •Join the Movement: Support animal rights with every purchase.
• •Ethical Fashion: Sustainable and cruelty-free clothing for a better world.
• •Speak Up for Animals: Express your vegan identity through conscious fashion.
• •Be the Change: Shop vegan, live ethically, and inspire others.