Brand Tone

Artisanal & Passionate, Authentic & Genuine, Warm & Welcoming, Aesthetically Driven & Appreciative, Quality-Conscious

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Artistry
• •Passion for Creation
• •Home & Comfort
• •Customer Connection

Best Practices

• •Always Emphasize "Handmade" and "Artistry": Continuously reinforce that products are not mass-produced. Use words like "crafted," "artisanal," "unique," "one-of-a-kind," "designed by hand."
• •Speak from Passion: Let the genuine love for the craft shine through. Use enthusiastic and warm language when describing products and processes.
• •Focus on "Functional Beauty": Highlight how the items are not just decorative but also serve a practical purpose in the home, enhancing daily life.
• •Use Storytelling: Share the inspiration behind pieces, the process of creation, or how an item can fit into a customer's life. This adds depth and authenticity.
• •Engage with Warmth and Authenticity: When interacting on social media or in customer communications, maintain a friendly, approachable, and genuine tone that reflects the personal touch of a small, artisan business. Avoid overly corporate or impersonal language.

Social Perception

Positive & Admiring, Seen as High-Quality, Artistic & Unique, Trustworthy (for handmade goods), Aspirational Home Decor

Copy Examples

• •Gather your loved ones around a piece that tells a story. Our handcrafted [Wood Type] charcuterie board, kissed with swirling [Resin Color] resin, isn't just for serving; it's a centerpiece born from passion and designed for your most cherished moments. Each ripple in the wood and every shimmering vein of resin is a testament to the art of handmade. Bring home functional beauty.
• •✨ Fresh from the nook! ✨ We've been pouring our hearts (and some gorgeous new resin!) into these stunning coasters. Imagine your morning coffee or evening wine resting on a little piece of handcrafted art. Each one is unique, just like the moments you'll create with them. See the collection on the website – link in bio! #TheCedarNook #HandmadeHome #FunctionalArt #ResinCoasters #NewArrival
• •At The Cedar Nook, 'handmade' isn't just a word; it's a promise. From selecting the perfect piece of timber to the final polish, every item is shaped by hands that care deeply about quality and artistry. We believe your home deserves pieces that are as unique and authentic as you are. Discover the difference passion makes.
• •It all started with a love for the natural warmth of wood and the endless possibilities of creative expression. The Cedar Nook was born from a desire to craft beautiful, functional art that transforms a house into a home. We pour our dedication into every curve, every finish, ensuring that each piece you welcome into your life is something we're truly proud of.
• •Elevate Your Everyday. ✨ Discover The Cedar Nook's collection of handcrafted wooden and resin decor. Unique pieces, made with passion, designed to bring artistry and warmth to your home. Shop now for functional art that inspires. [Link to website]