Brand Tone

Informative, Trustworthy, and Accessible

Brand Values

• •Quality and Safety
• •Customer-Centricity
• •Transparency
• •Wellness and Self-Care

Best Practices

• •Prioritize Education Over Hard Selling: Always lead with helpful, clear information. Frame content around answering customer questions and solving their problems (e.g., How do I choose the right strength?), establishing the brand as an expert guide.
• •Emphasize Trust Signals: Consistently mention lab-tested, since 2017, organically grown, and customer-reviewed in product descriptions, emails, and website copy to reinforce the core values of safety and reliability.
• •Use Clear and Simple Language: Avoid overly scientific or marketing buzzwords. Write as if you are calmly and clearly explaining the product to a friend. The goal is accessibility and building trust through clarity.
• •Maintain a Helpful and Supportive Voice: Ensure all communications, from website copy to customer service responses, are friendly, supportive, and focused on the customer's well-being. The tone should be reassuring, not clinical or transactional.
• •Create a Simple Style Guide: Document the brand's tone (Informative, Trustworthy, Accessible) and values. Include dos and don'ts, such as Do: Use wellness journey, Don't: Use miracle cure. This ensures anyone writing for the brand can maintain consistency.

Social Perception

The public perception of The CBD Shop is largely positive, painting it as a reliable and effective provider of CBD products. Customers describe the brand as solid and a reliable option. Products are seen as effective for anxiety and pain. It's viewed as a one-stop-shop with a broad selection and has a strong positive online reputation with over 2,000 five-star reviews on Trustpilot.

Copy Examples

• •Your Natural Path to Wellness Since 2017. Discover our lab-tested, trusted CBD oils, capsules, and more. Free shipping on all UK orders. Shop Now
• •Pure, Potent & Lab-Verified CBD Oil. Find your calm with our premium CBD oil. Extracted from organically grown hemp, each drop is a step towards natural balance. We ensure every bottle is third-party tested for purity and potency, so you get all of the benefits, with none of the doubt. Simple, safe, and effective. Choose Your Strength
• •Welcome to The CBD Shop! Here 's what to expect. Welcome! We're happy you're here. Since 2017, we've been dedicated to one simple thing: providing safe, high-quality CBD you can trust. From our oils to our edibles, every product is rigorously tested for your peace of mind. Have a question? Our expert team is always here to help guide you on your wellness journey. Explore Our Bestsellers
• •5 Things to Check Before You Buy CBD Oil Online. The CBD market can be confusing. We believe in transparency. Here's our expert guide to choosing a safe and effective product every time, so you can shop with confidence.
• •Feeling overwhelmed? You're not alone. Life can be stressful. Our CBD gummies offer a simple, tasty way to find your moment of calm. Each gummy is precisely dosed and made with natural ingredients for a little lift, anytime you need it. Try Our Gummies