Brand Tone

Friendly and Approachable, Enthusiastic and Passionate, Playful and Whimsical, Community-Oriented, Charming and Quaint

Brand Values

• •Passion for Cats
• •Customer Delight
• •Community Support
• •Uniqueness and Quality
• •Friendliness and Personal Connection

Best Practices

• •Embrace "Cat Language" Playfully: Incorporate cat-related puns and phrases (e.g., "purr-fect," "meow-nificent," "feline fine," "cat-titude") where appropriate, but avoid overdoing it to the point of being cheesy or unprofessional. Keep it charming.
• •Maintain a Friendly, Conversational Voice: Write as if you're speaking to a fellow cat enthusiast. Use contractions, ask questions, and keep the language warm and accessible. Avoid overly formal or corporate jargon.
• •Highlight Community and Compassion: Regularly weave in messages about your support for local cat shelters and rescues. This reinforces your brand values and resonates with your target audience's love for animals.
• •Focus on Joy and Uniqueness: Emphasize the delight your products bring and their unique qualities. Your copy should evoke the happiness of finding that special item for oneself or a loved one (human or feline).
• •Be Visually Consistent: While this is about copywriting, the tone of the copy should align with the visual elements (charming, perhaps slightly whimsical imagery). Ensure product descriptions match the feel of the product photos and website design. A style guide that includes tone of voice examples can be very helpful for anyone writing copy.

Social Perception

Niche Experts, Community Champions, Friendly and Welcoming, A "Must-Visit" for Cat Lovers

Copy Examples

• •Pawsitively Purr-fect Gifts for You and Your Furry Friends! 🐾 Explore our unique collection of cat-tastic treasures, curated with love for the ultimate cat enthusiast. Plus, every purchase helps support local kitties in need!
• •Start your day the meow-nificent way! This charming mug isn't just a cup; it's a warm hug from your favorite feline (minus the fur in your coffee!). Crafted with love and a dash of whimsy, it’s the purr-fect companion for your morning brew or evening tea. Makes a fantastic gift for the cat parent who has everything... almost!
• •Hold onto your whiskers! 😻 Our new collection of [Product Type, e.g., cozy cat-napper blankets] has just landed at The Cat's Meeow! Spoil your kitty (or yourself!) with these unbelievably soft and stylish designs. Swipe to see the cuteness overload! Shop now online or pounce into our Midland & Port McNicoll stores. #TheCatsMeeow #NewArrivals #CatLoversUnite #PurrfectGifts #ShopLocal
• •A Little Meow-gical Treat Just For You! ✨ Body Snippet: Hello fellow cat aficionado! We've got some exciting mew-s to share and purr-lenty of new arrivals that are simply the cat's pajamas. Click here to uncover your next favorite find and remember, you're helping us support our furry friends at local shelters with every order!
• •Since 1991, The Cat's Meeow has been more than just a shop; it's a haven for cat lovers, a treasure trove of unique feline-inspired gifts, and a dedicated friend to our local shelters. We believe every cat deserves a loving home, and every cat person deserves a little something to celebrate their furry family. Come share in the joy – we can’t wait to welcome you to our clowder!