Brand Tone

Authentic & Respectful, Passionate & Appreciative, Artisan-Focused & Ethical, Informative & Engaging, Quality-Conscious & Elegant

Brand Values

• •Authenticity: Offering genuine, handcrafted Mexican art.
• •Cultural Preservation: Celebrating and promoting Mexican traditions, especially the Day of the Dead.
• •Fair Trade & Artisan Support: Ensuring ethical sourcing and direct support for Mexican artisans and their families.
• •Quality Craftsmanship: Providing high-quality, artistically sculpted pieces.
• •Customer Satisfaction: Committed to providing good service and addressing issues promptly.
• •Beauty & Elegance: Bringing a unique and classy aesthetic to customers' homes through their art.

Best Practices

• •Prioritize Authenticity and Cultural Respect: Always ensure that copy reflects a deep understanding and respect for Mexican culture and the significance of the items sold. Avoid clichés or superficial representations. Focus on storytelling that highlights the origin and meaning.
• •Spotlight the Artisans: Regularly feature the artisans, their stories, and the impact of fair trade. This reinforces the brand's ethical values and adds a personal, human touch to the products.
• •Maintain an Elegant and Appreciative Voice: Use descriptive language that conveys the beauty, quality, and artistic value of the handicrafts. Express genuine passion for the art form.
• •Be Informative and Educational: Share insights into the symbolism, history, and traditions associated with Catrinas and Day of the Dead. This adds value beyond the product itself and positions the brand as a knowledgeable source.
• •Engage with Warmth and Professionalism: In all communications, from social media replies to customer service interactions, be approachable, helpful, and appreciative. Address any concerns with promptness and a solutions-oriented attitude, as seen in review responses.

Social Perception

Trusted Source for Authentic Art, Culturally Rich and Respectful, Supportive of Artisans, Reliable & Good Customer Service, Aspirational

Copy Examples

• •Instagram Post (Showcasing a new Catrina): Meet 'Citlalli,' meaning 'Star' in Nahuatl. ✨ Each brushstroke on this authentic Catrina is a testament to generations of Mexican artistry. Handcrafted with passion, she brings not just beauty, but a story of culture and tradition to your home. Support our artisans and welcome a piece of Mexico's heart. #TheCatrinaShop #MexicanFolkArt #DayOfTheDead #HechoEnMexico #ArtisanMade
• •Facebook Ad (Targeting cultural enthusiasts): More than just decoration, our Catrinas are a vibrant celebration of life and heritage. Directly sourced from talented artisans in Mexico, each piece embodies the spirit of Día de los Muertos. Bring authentic Mexican culture and exquisite craftsmanship into your space. Shop fair trade with The Catrina Shop. Learn more: [Link to Website] #CulturalHeritage #MexicanCraftsmanship #FairTrade #SupportArtisans
• •Website Banner (Homepage): Discover the Soul of Mexico. Authentic Catrinas & Handcrafted Art. Ethically Sourced. Globally Shipped. Add a classy touch of Mexican artistry to your home. [Shop Now Button]
• •Product Description (For a specific Catrina): Catrina 'Fernanda' in Gold – A radiant embodiment of tradition and elegance. Painstakingly handcrafted by our partner artisans in Mexico, Fernanda's intricate details and rich golden hues capture the timeless allure of Mexican folk art. Each purchase directly supports the artists and their communities, preserving this beautiful cultural legacy. Dimensions: HxWxD. Materials: Clay, Lead-Free Paint. Ships worldwide with care.
• •Email Newsletter Snippet (Announcing Altar Contest): Honor Your Loved Ones with Our Día de los Muertos Altar Contest! 🏵️💀 We invite you to share your unique vision of this sacred tradition. Create your altar, follow us @thecatrinashop, and tag your photo for a chance to win a stunning, handcrafted Catrina. Let's celebrate the beauty and meaning of Day of the Dead together! Full details and inspiration on our blog: [Link] #DayOfTheDeadAltar #Ofrenda #MexicanTradition #CommunityLove