Brand Tone

Friendly, Expert, and Community-Focused

Brand Values

• •Quality
• •Heritage
• •Expertise
• •Community

Best Practices

• •Always Pair Paint and Flooring: In marketing materials, frequently mention both sides of the business. Frame the store as a complete decorating solution, where customers can perfectly match their new floors to their wall colours in one place.
• •Lead with 'Friendly Expert' Advice: Create content that educates. Tips like 'How to Choose the Right Paint Finish' or 'The Best Flooring for High-Traffic Homes' will reinforce their expert status and provide real value to followers.
• •Lean into Your Local Heritage: Consistently reference being 'locally owned,' 'part of the Pembroke community,' and your '40+ years' of experience. This differentiates you from national chains and builds local trust.
• •Showcase Real-World Results: Use social media to feature before-and-after photos of local projects. Tagging other local businesses or contractors (with permission) can further embed the brand within the community.
• •Maintain a Consistent Voice: Whether writing a Facebook reply, an email, or a website banner, the voice should remain helpful, knowledgeable, and community-focused. Avoid overly corporate jargon or slang that doesn't fit the established 'trusted local expert' persona.

Social Perception

The Carpet Barn is perceived as a reliable, established, and knowledgeable local institution for home improvement, acting as the primary source for Benjamin Moore paints and trusted flooring needs, offering higher quality and personalized service compared to big-box retailers.

Copy Examples

• •From the hockey rink to the living room, Pembroke loves a fresh look! Whether you're updating a single room or the whole house, our team has over 40 years of experience helping our neighbors find the perfect floor and the perfect Benjamin Moore paint colour to match. Drop by 1085 Pembroke St. W. and let's chat about your project!
• •Colour of the Year or a timeless neutral? A durable hardwood or a cozy carpet? The choices can be overwhelming, but the results are worth it. We love how this project turned out using 'Hale Navy' from Benjamin Moore paired with elegant vinyl plank flooring. Swipe to see the before! #Pembroke #HomeDecor #BenjaminMoore #FlooringExperts
• •Your Home, Your Style. Pembroke's Experts in Paint and Flooring for 40 Years.
• • 🎨 A Fresh Coat for Summer! Get 15% Off All Benjamin Moore Exterior Paints.
• •(Sound of a friendly hammer tapping, then fades) Announcer: Planning a home refresh? Don't just go to a paint store. Or just a flooring store. Get the best of both at The Carpet Barn in Pembroke! For over 40 years, we’ve been your local Benjamin Moore experts and flooring specialists. Quality products, expert advice. The Carpet Barn on Pembroke Street West. Your home will thank you.