Tono de Marca

Purpose-Driven & Ethical, Innovative & Forward-Thinking, Empowering & Supportive, Global & Inclusive, Curated & Creative

Valores de Marca

• •Sustainability
• •Ethical Practices
• •Innovation
• •Community & Collaboration
• •Empowerment
• •Global Citizenship/Impact
• •Transparency

Mejores Prácticas

• •Lead with Purpose: Always tie messaging back to the core values of sustainability, ethical practices, and the UN SDGs. Make this the "why" behind every piece of communication.
• •Spotlight the "How": Emphasize the innovative aspects of The Canvas Global – how it transforms retail, supports designers uniquely (e.g., Fashion Diplomacy), and fosters a global community.
• •Use Empowering Language: Frame content around enabling designers and empowering consumers to make conscious choices. Words like "discover," "empower," "transform," "innovate," "connect," and "impact" resonate with the brand.
• •Maintain a Global & Inclusive Perspective: Highlight the international nature of the designers and the universal importance of the SDGs. Ensure language is welcoming and speaks to a diverse audience.
• •Be Authentic and Transparent: Share the stories of the brands and their commitment to sustainability. Be clear about the criteria for brands joining the platform and the impact of consumer choices. While "transparently" is directly mentioned for reporting sustainability progress, it's a good guiding principle for all communications.

Percepción Social

Positive & Respected (within its niche), A Platform for Discovery, Impact-Oriented, Niche rather than Mainstream Mass Appeal, Credible and Expert-Led.

Ejemplos de Copy

• •Headline: Fashion's Future is Sustainable. Discover It at The Canvas Global. Body: We're not just a marketplace; we're a movement. Explore groundbreaking collections from emerging designers worldwide, each committed to ethical practices and the UN Sustainable Development Goals. Shop your values, wear the change.
• •Headline: Where Innovation Meets Conscious Design. Body: The Canvas Global is your gateway to the next generation of fashion. We empower independent creators by transforming spaces and connecting them with a global audience that cares. Find unique pieces with a powerful story.
• •Headline: More Than Style: It's a Statement. Body: Each item on The Canvas Global is a step towards a better future. We curate brands that align with the UN SDGs, ensuring your choices support ethical production, fair labor, and environmental responsibility. Redefine your wardrobe, reimagine the world.
• •Headline: Empowering Global Designers, Inspiring Conscious Consumers. Body: Join The Canvas Global community. We're breaking down barriers for talented emerging brands and offering you a unique selection of fashion and accessories that make a positive impact. Be part of a global narrative of creativity and sustainability.
• •Headline: The Canvas Global: Wear The World You Want To See. Body: From innovative retail concepts to our Fashion Diplomacy initiative, we're reshaping the fashion landscape. Discover designers from over 40 countries, all united by a passion for sustainability and ethical creation. Your style can speak volumes.