Brand Tone

Artisanal, evocative, and consciously ethical

Brand Values

• •Quality Craftsmanship
• •Natural Ingredients
• •Customer Well-being
• •New Zealand Origin
• •Sustainability & Eco-consciousness

Best Practices

• •Use evocative language to describe scents and their effects on mood.
• •Highlight the 'handcrafted in NZ' aspect to emphasize authenticity.
• •Clearly state the benefits of using natural ingredients like soy wax and essential oils.
• •Showcase the brand's commitment to sustainability and eco-friendly practices.
• •Incorporate customer testimonials to reinforce positive perceptions of quality and fragrance.

Social Perception

High-quality, artisan products with a focus on natural ingredients and pleasant fragrances. Perceived as eco-conscious and catering to a wide audience.

Copy Examples

• •Handcrafted in NZ with pure soy wax and essential oils to evoke memories and create ambiance.
• •Experience the luxury of natural fragrance. Our candles, made with sustainable soy wax, enhance your well-being.
• •Our commitment to sustainability: We plant native trees to offset our carbon footprint. Enjoy guilt-free fragrance.
• •Indulge in the sensory experience of our handcrafted candles, designed to spark joy and relaxation.
• •Discover the difference of natural ingredients. Our pure essential oils provide a unique and evocative scent.