Brand Tone

Friendly and Approachable, Authentic and Down-to-Earth, Enthusiastic and Fun, Community-Oriented

Brand Values

• •Family
• •Resilience and Hard Work
• •Authenticity/Passion
• •Customer Experience/Joy
• •Community Connection
• •Supporting Small Business

Best Practices

• •Embrace "Y'all" and Warm Language: Consistently use friendly, slightly informal, and welcoming language. Incorporating colloquialisms like "y'all" (as seen in their "About Us") can enhance the down-to-earth, country feel if used authentically and not overdone.
• •Tell Your Story (and Keep it Real): Weave elements of the brand's authentic origin story and values into communication where appropriate. This reinforces genuineness and connection.
• •Use Enthusiastic and Positive Phrasing: Reflect the "fun, colorful, and inviting" nature of the shop with upbeat language, exclamation points (used judiciously), and positive adjectives.
• •Connect with Community and Lifestyle: Reference local places (Waynesville), events (festivals, concerts), and the broader country/western lifestyle to resonate with the target audience. Use relevant hashtags that reinforce this.
• •Be Visually Consistent with Tone: Ensure that the imagery and visual branding used alongside the copy align with the friendly, authentic, and vibrant tone. The visuals on their Instagram and TikTok currently do this well.

Social Perception

Customers on social media appear to be engaged and responsive to the brand's offerings, particularly the western/boho fashion, graphic tees, and accessories. The aesthetic is popular, aligning with current trends in festival and country-inspired fashion. The brand name "The Buckeye Charm" can be ambiguous. While the boutique focuses on a country/western vibe, the term "Buckeye" is strongly associated with Ohio and Ohio State University.

Copy Examples

• •Y'all, get ready to turn some heads! 🤠 Our new '[Tee Name]' graphic tee just dropped, and it's speakin' our kind of language. Perfect for bonfires, concerts, or just livin' your best country life. Snag yours in-store or online – link in bio! ✨ #BuckeyeCharm #WesternWear #GraphicTeeLove #ShopSmallOhio #CountryStyle
• •Step into our little slice of charm right here in Waynesville! 🛍️ We've poured our hearts into making Buckeye Charm a fun, colorful, and inviting spot for y'all. From our signature flannels to the latest festival-ready finds, come say hi and see what treasures await! (P.S. You might even spot our famous vintage truck! 😉) #DowntownWaynesville #OhioBoutique #FamilyOwned #UniqueShopping #BuckeyeCharmExperience
• •(Video showing quick cuts of new colorful spring dresses, bags, and accessories with upbeat country music) Text Overlay: Spring refresh? We got you, girl! ☀️🌸🤠 #BuckeyeCharm #BoutiqueHaul #FestivalFashion #OOTD #WaynesvilleOhio
• •Hey Charmer! Just a little somethin' to brighten your week! ✨ Our [Sale Name] event is ON, bringing you those Buckeye Charm vibes you love at prices that'll make you wanna holler! Treat yourself – you deserve it! Shop now at www.buckeyecharm.com or visit us in our Waynesville store.
• •More than just a boutique, The Buckeye Charm is a dream built on family, resilience, and a whole lotta love for country spirit. From helping Mom sell coffee sleeves to our Travel Channel-featured store in a historic Waynesville church, we're all about bringing y'all unique fashion and a welcoming smile. Come feel the charm!