Brand Tone

Nurturing & Uplifting, Friendly & Approachable, Passionate & Genuine, Playful & Joyful

Brand Values

• •Self-Care & Self-Love
• •Kindness & Empowerment
• •Natural & Sustainable Sourcing
• •Quality & Craftsmanship
• •Community

Best Practices

• •Lead with Empathy and Encouragement: Always frame messaging from a place of understanding and support. Use words that uplift, validate, and promote self-worth (e.g., "you deserve," "you are worthy," "be kind to yourself").
• •Maintain a Friendly, Conversational Voice: Write as if you're talking to a friend. Use contractions, welcoming language, and address the audience directly ("you," "your"). Avoid overly formal or technical jargon.
• •Highlight Natural Ingredients and Handmade Quality: Consistently remind customers of the care and quality that goes into each product, emphasizing terms like "natural," "organic," "handmade," "small-batch," "paraben-free." This reinforces trust and the value of the products.
• •Infuse Joy and Playfulness (where appropriate): Especially with product names and descriptions of scents/experiences, allow for a touch of fun and delight. This makes the brand more memorable and the products more enticing.
• •Connect to the "Why": Regularly weave in the brand's core mission of fostering self-love, kindness, and empowerment. Share snippets of the owner's story or the inspiration behind products to build a deeper connection with the audience. Ensure all copy, even promotional, ties back to these foundational values.

Social Perception

Highly Positive, Trusted, Gift-Worthy, Supportive & Caring, Community-Focused

Copy Examples

• •✨ Dip into a little bit of bliss! ✨ Our handcrafted bath bombs are more than just a treat; they're your daily reminder to pause, pamper, and pour love back into yourself. Made with natural goodies to soothe your skin and lift your spirits. You deserve this moment. 💖 #TheBubbleryPittsburgh #SelfCareSunday #HandmadeHappiness #NaturalSkincare #YouAreWorthy
• •Tired skin? Stressed mind? Let The Bubblery Pittsburgh transform your daily routine into a joyful ritual of self-love! From our creamy body frostings to our uplifting aromatherapy rollers, every product is a little pot of kindness, handmade with natural ingredients and a sprinkle of positivity. Because taking care of you should feel wonderful. Shop now and get 10% off your first order! [Link] #BubbleryLove #PittsburghSmallBiz #NaturalBeauty #PamperYourself #SpreadKindness
• •Introducing our 'Sunshine Kiss' Lip Butter! ☀️💋 Pucker up for a burst of citrusy joy and the smoothest, most kissable lips. We’ve packed this little wonder with nourishing natural butters and oils (and a secret dash of sunshine!) to heal, hydrate, and remind you with every swipe: You Matter. Shine bright! #LipLove #NaturalLipCare #TheBubbleryPgh #HandmadeWithLove #PositiveVibesOnly
• •Hey Beautiful, Just popping into your inbox to send a little wave of warmth from all of us at The Bubblery Pittsburgh! Remember that blog post we shared about sunscreen being an act of self-love? It's those small, consistent moments of care that add up. This week, why not treat yourself to our [Featured Product, e.g., 'Serene Blossom Body Frosting']? It’s like a comforting hug in a jar, crafted to make you feel cherished. You're doing great, and you deserve to feel amazing, inside and out. With love & bubbles, Tina & The Bubblery Team
• •Scrub away the day, not your sparkle! ✨ Our [Product Name] sugar scrub is pure handmade goodness for skin that feels as good as you do. Gentle, natural, and smells like a dream! What’s your favorite self-care ritual? Tell us below! 👇 #BubbleryPittsburgh #TikTokMadeMeBuyIt #SelfCareRoutine #NaturalSkincare #FeelGoodFuel #YouMatter