Tono de Marca

laid-back, authentic, community-centric, cool, slightly nostalgic

Valores de Marca

• •Sustainability
• •Community and Localism
• •Authenticity and Curation
• •Creativity and Passion

Mejores Prácticas

• •Embrace the "Bruns" Vernacular: Use a relaxed, local, and slightly edgy vocabulary. Incorporate words like "gems," "finds," "heat," "rad," and "worn-in" instead of corporate terms like "products" or "inventory." This reinforces the brand's laid-back, surf-and-vintage culture.
• •Lead with the "Why": Center the brand's values in the copy. Start with sustainability, localism, or authenticity. For example, instead of just "New Jackets In," try "Sustainable Style: Vintage Jackets Just Landed." This connects every product back to the brand's core mission.
• •Tell a Story (Even a Short One): Every vintage piece has a past. Highlight details like "single stitch," "Made in the USA," or "perfectly faded" to give the item character and history. This transforms a product into a piece of art with a story.
• •Be Transparent and Personal: Use a first-person narrative ("we hand-picked," "our new dream") as seen in the brand's "About Us" section. This direct and honest communication builds a strong, trust-based relationship with the audience.
• •Reinforce the Local Connection: Regularly mention Brunswick Heads or the local community, even when speaking to a national or international audience. This grounds the brand in its authentic origin story and adds to its unique appeal.

Percepción Social

The Bruns Shop is perceived as a go-to destination for authentic vintage and local finds within the Byron Shire community, known for its strong local identity. Customers see it as a trustworthy source for unique, stylish, and eco-conscious pieces, fostered by transparency and personal involvement.

Ejemplos de Copy

• •Some things only get better with time. This genuine '90s Harley Davidson leather jacket is proof. Worn-in, not worn-out, and ready for its next chapter. We only have one. Make it yours. #WearTheStory #VintageHarley #TheBrunsShop
• •Beyond Fast Fashion. Authentic Vintage & Local Wares. Hand-picked in Bruns, for you.
• •Just Dropped | Fresh Vintage Heat for Your Wardrobe 🔥
• •Straight from the '90s gridiron. This authentic Green Bay Packers sweatshirt carries the legacy of a different era. Perfectly faded with a soft, worn-in feel, it’s a true one-of-a-kind find. Made in the USA and hand-picked by us. Size L, but fits like a dream oversized.
• •Headline: Find Your One-of-a-Kind. Body: Tired of the same old look? The Bruns Shop offers a curated collection of authentic vintage sportswear, band tees, and local designs. Shop sustainably and stand out from the crowd.