Brand Tone

Authentic & Passionate, Nostalgic & Classic, Quality-Conscious & Health-Aware, Friendly & Approachable, Proudly Brooklyn/New York

Brand Values

• •Quality & Craftsmanship
• •Health & Natural Ingredients
• •Authenticity & Tradition
• •Customer Satisfaction
• •Community & Giving Back

Best Practices

• •Tell Your Story Consistently: Always weave in elements of the brand's origin, passion for quality, and Brooklyn heritage. This reinforces authenticity and connects with customers on an emotional level.
• •Emphasize Quality Ingredients: Regularly highlight the all-natural, hormone and antibiotic-free, no nitrates added, and natural casing aspects. This appeals to health-conscious consumers and justifies the premium positioning.
• •Use Nostalgic Yet Modern Language: Combine words that evoke classic Americana and traditional food experiences with a fresh, contemporary voice. Appeal to memories while highlighting innovation.
• •Engage with a Friendly, Community-Oriented Voice: Especially on social media, maintain an approachable and warm tone. Respond to comments and messages in a way that makes customers feel valued.
• •Be Proudly Brooklyn/New York: Infuse copy with a sense of place. Reference New York culture and the brand's roots to build a strong, recognizable identity.

Social Perception

High-Quality Product, Healthier Choice, Trustworthy & Reliable (Product), Authentic New York Experience, Worth the Price

Copy Examples

• •Headline: The Real Taste of Brooklyn. No Compromises. Body: We started The Brooklyn Hot Dog Company because we believe hot dogs deserve better. Real, quality ingredients. That classic snap. The kind of hot dog you remember, made for today. Taste the difference tradition makes.
• •Headline: Not Just a Hot Dog. It's a Brooklyn Original. Body: Crafted with 100% grass-fed beef, pasture-raised pork, and absolutely no added nitrates or fillers. Because what goes into your hot dog matters. Get the good stuff, delivered.
• •Headline: That Snap You've Been Missing? We Got It. Body: Our natural casing hot dogs bring back that satisfying bite you crave. Made the old-fashioned way, with a passion for flavor and a commitment to quality you can taste. Rediscover the joy of a truly great hot dog.
• •Headline: From Our Brooklyn Family to Yours: Hot Dogs Done Right. Body: Inspired by heritage, driven by quality. We're reinventing a classic with all-natural ingredients and the authentic taste of New York. It’s more than a meal, it’s a tradition.
• •Headline: Elevate Your Grill Game. The Brooklyn Way. Body: Tired of the same old franks? Our artisanal hot dogs, from Classic Beef to zesty Pepperoni, are made with premium meats and no artificial anything. Fire up the flavor!