Brand Tone

Functional, quality-driven, organized, practical, and dedicated to enhancing the gaming experience. There's an underlying tone of being a part of the gaming community, though perhaps more subdued than in earlier years.

Brand Values

• •Quality Craftsmanship
• •Enhanced Gaming Experience
• •Innovation
• •American Manufacturing
• •Customer Focus (Implied)

Best Practices

• •Focus on the "Why": Remind the audience *why* organization matters – less setup time, easier to get games played, protecting components, enhanced enjoyment. Connect the product features to the gamer's benefit.
• •Highlight Quality and Craftsmanship: Use descriptive terms that evoke durability, precision, and care (e.g., "laser-cut," "sturdy birchwood," "thoughtfully designed," "premium feel").
• •Speak the Gamer's Language (Authentically): Use terminology and refer to experiences that resonate with board gamers (e.g., "shelfie," "component chaos," "setup/takedown," "game night"). Avoid forced slang.
• •Be Solution-Oriented and Positive: Frame products as solutions to common gamer frustrations. Maintain an encouraging and supportive tone, focusing on the positive impact of the products on the gaming hobby.
• •Transparency and Acknowledgment (Subtly, if appropriate): While not dwelling on past issues, ensure current communications reflect a company focused on ethical practices and quality products under its current leadership. The tone should be professional, reliable, and dedicated to customer satisfaction. This can be conveyed through consistent quality, responsive customer service, and clear product information.

Social Perception

Generally very positive regarding the product quality, functionality, and aesthetic appeal. Seen as a luxury or premium upgrade. The 2021 allegations against the former CEO severely damaged the company's reputation within parts of the board gaming community. Change in leadership and time may be slowly rebuilding trust.

Copy Examples

• •Headline: Stop Searching, Start Playing. Body: Tired of sifting through baggies? Our precision-cut organizers get your favorite games to the table faster. Quality components, smarter storage. Upgrade your game night.
• •Headline: Your Shelfie Deserves This. Body: Don't just store your games, showcase them. The Broken Token organizers offer a premium, snug fit for your beloved components, turning every box into a masterpiece of order. Crafted for gamers, by gamers.
• •Headline: From Box to Victory, Seamlessly. Body: Streamline your setup and takedown. Our intuitive game inserts mean less time organizing, more time strategizing. Durable materials, thoughtful design. Experience the difference.
• •Headline: Every Piece in its Place. Period. Body: Say goodbye to component chaos. The Broken Token provides tailored storage solutions that protect your game pieces and enhance your play. Invest in your hobby with organizers built to last.
• •Headline: Elevate Your Board Game Ritual. Body: More than just storage, it's an upgrade to your entire gaming experience. Our organizers bring joy back to unboxing and make every session smoother. Discover the art of organization.