Brand Tone

elegant, intimate, and supportive

Brand Values

• •Quality and Luxury
• •Sustainability and Natural Materials
• •Timelessness and Modernity
• •Personalization
• •Customer-Centricity

Best Practices

• •Always connect the product back to the emotional experience of the wedding day. Use words that evoke feelings of intimacy, luxury, and serenity.
• •Continue sharing stories and advice from the founders or featuring real brides. This builds a stronger connection with the audience.
• •Focus on the quality of the materials and the craftsmanship. Words like "bespoke," "curated," "luxurious," and "artisanal" reinforce the brand's premium positioning.
• •Whether on the website, Etsy, or TikTok, the tone should remain consistent. The visual branding should also align with the elegant and modern aesthetic.
• •Continue to leverage the excellent customer reviews in marketing materials. Social proof is a powerful tool for a brand in the wedding industry.

Social Perception

Overwhelmingly positive. Customers see it as a provider of high-quality, beautiful, and comfortable loungewear perfect for wedding preparations. Perceived as reliable, with an excellent track record for customer service and dispatch.

Copy Examples

• •Your moments before 'I do' should be as memorable as the main event. Unwind in the soft embrace of our 100% French linen loungewear, designed for comfort and timeless elegance. Personalize your set for a truly bespoke bridal experience.
• •The Bridal Thread: Where Modern Luxury Meets Timeless Bridal Moments. Discover our curated collection of linen and satin loungewear.
• •Feel the difference of our stonewashed French flax linen pajama set. Breathable, soft, and exquisitely comfortable, it as the perfect attire for you and your bridal party as you prepare for the big day. Add a personal touch with our elegant monogramming service.
• •More than just pajamas, it's a keepsake of your wedding journey. For a limited time, enjoy complimentary monogramming on all bridal party sets. Gift your bridesmaids a touch of sustainable luxury.
• •5 Ways to Create a Relaxing and Photogenic 'Getting Ready' Atmosphere on Your Wedding Day.