Brand Tone

Friendly and Approachable, Informative and Helpful, Community-Engaged, Enthusiastic and Passionate, Value-Oriented

Brand Values

• •Affordability
• •Quality
• •Customer Service Excellence
• •Variety and Customization
• •Family-Run Ethos
• •Transparency/Information Sharing

Best Practices

• •Always Prioritize "Affordable Quality": Ensure that messaging consistently highlights both the value-for-money aspect and the high quality of the ingredients and flavours. Avoid language that makes the products sound "cheap" in a negative way; focus on "great value."
• •Maintain a Friendly, "Family-Run" Voice: Use conversational, approachable language. Address customers directly (e.g., "you," "your"). Share the brand's personality – think helpful older brothers who are experts in their craft. Short "Meet the Team" snippets or behind-the-scenes content can reinforce this.
• •Be Genuinely Helpful and Informative: Continue creating content that educates and supports vapers, from beginners to experienced users (e.g., guides on steeping, nicotine strengths, new product types). Position the brand as a knowledgeable resource.
• •Showcase Customer Love and Engage Actively: Feature positive customer testimonials prominently. When responding to queries or comments (on social media, forums, or reviews), maintain the friendly, helpful, and quick-response approach that customers praise.
• •Emphasize Variety and Customization with Clarity: Clearly explain the different product types (shortfills, longfills, concentrates) and how they cater to different needs, reinforcing the message that "we have something for everyone." Use clear, jargon-free language where possible, or explain terms simply.

Social Perception

Positive Reputation, Trusted Supplier, Flavour Experts, Community-Oriented, Good Value

Copy Examples

• •Homepage Banner: "Your Perfect Vape, Without Breaking the Bank. Explore hundreds of premium UK-made e-liquid flavours, crafted by our family for yours. Great taste, unbeatable prices – that's The Brews Bros promise."
• •Product Description (New Flavour): "Get ready for a flavour explosion! Our new [Flavour Name] is here – a mouth-watering blend of [Key Ingredients] that our Bros have been perfecting. Grab a bottle (or a great value 250ml shortfill!) and find your new all-day vape. Got questions? Just drop us a line!"
• •Social Media Post (Promotion): "Treat your taste buds AND your wallet! This week, get [Discount Percentage]% off all our [Category, e.g., Fruity Flavours] e-liquids. Quality vaping shouldn't cost a fortune. Shop now and taste the Brews Bros difference! #VapeDeals #UKVape #Eliquid #TheBrewsBros"
• •Email Newsletter Snippet (Focus on DIY): "Unleash your inner mixologist! With our Brew Shots and DIY starter kits, crafting your own signature e-liquid is easier and more affordable than ever. We provide the top-quality concentrates; you bring the creativity. Check out our blog for tips to get started!"
• •About Us Snippet (Reinforcing Values): "More than just e-liquid. We're Liam and Jake, The Brews Bros, and since 2016, we've been on a mission: top-notch vaping for everyone, backed by friendly service you can count on. Thanks for being part of our vaping family."