Brand Tone

Rebellious, Edgy, and Inclusively Alternative. Unapologetic, bold, and slightly provocative, with a casual and direct approach that fosters community and blends artistic passion with a confident, 'baddie' attitude.

Brand Values

• •Artistic Self-Expression
• •Individuality and Non-Conformity
• •Quality and Craftsmanship
• •Community for the "Misunderstood"

Best Practices

• •Embrace the "Bratty" Attitude: Always write with confidence and a bit of an edge. Use words like "badass," "freak," and "weirdo" as terms of endearment that empower the customer.
• •Speak to the Outsider: Frame your copy around the idea of non-conformity. Position products as tools for those who want to reject the mainstream and express their unique identity.
• •Balance Art with Quality: While the tone is edgy, always reinforce the value proposition. Mention the "100% gel," "handmade," and "licensed nail tech" aspects to justify the luxury positioning and build trust.
• •Use Inclusive, Community-Focused Language: Foster a sense of belonging. Use "we" and "you" to create a direct conversation with the customer, making them feel like part of the "Bratty Martian" club.
• •Keep it Visually Driven: The copy should always complement the highly visual nature of the product. Keep sentences sharp and punchy. Use emojis (💅🏽, 👽, 🖤, ✨) that fit the alternative aesthetic to add personality and break up text.

Social Perception

Perceived as a niche, artist-driven label for alternative beauty connoisseurs, offering authentic, high-quality press-on nails. It's seen as a brand that truly understands its target audience, appealing to the bold, artistic, and those who use their appearance to make a statement.

Copy Examples

• •Normal is boring. Your nails shouldn't be. Unleash your inner weirdo with the new 'Chromatic Chaos' set. Hand-painted for those who were born to stand out. Tap to shop the art.
• •For the Nail Freaks, the Baddies, and the Misunderstood. This is Your Art. Wear it Proudly. Welcome to The Bratty Martian.
• •Your new claws have arrived. 👽
• •Meet 'Cyber Goth' — a set designed for late nights and loud music. Featuring hand-sculpted chrome accents and a matte black finish, these aren't your mother's press-ons. Made with 100% gel for a fit that lasts as long as you do. Go on, be extra.
• •Tired of basic nails? So were we. That's why The Bratty Martian exists. We create luxury, handmade press-on nails for the black sheep of the world. Find your perfect set and let your hands do the talking.