Brand Tone

aspirational, appreciative, and knowledgeable

Brand Values

• •Quality & Craftsmanship
• •Affordability & Accessibility
• •Authenticity & Timelessness
• •Customer-Centricity
• •Simplicity

Best Practices

• •Lead with Quality and Authenticity: Always use keywords like "solid brass," "high-quality," "unlacquered," and "natural patina." Frame the products not just as hardware, but as enduring elements that add character to a home.
• •Embrace the Customer's Voice: Continue to leverage user-generated content. When writing captions, adopt an appreciative and celebratory tone. Use customer testimonials and quotes directly in marketing materials to build trust.
• •Educate, Don't Just Sell: Write blog posts or social media carousels explaining the benefits and beauty of unlacquered brass. Create guides on how to care for it or how to accelerate the patina. This reinforces the brand's position as a knowledgeable expert.
• •Maintain a Warm and Accessible Tone: Whether in an email, social media reply, or on the website, the language should remain friendly, helpful, and approachable. Avoid overly technical jargon and speak like a trusted friend giving great advice.
• •Focus on the "Why," Not Just the "What": The copy should connect with the customer's emotional desire for a beautiful, personal space. It’s not just about a knob; it's about the "perfect touch," the "finishing detail," and creating a home that feels both timeless and uniquely theirs.

Social Perception

Exceptionally positive, viewed as a trustworthy and reliable source for high-end feeling hardware at a competitive price; perceived as a hidden gem that enables beautiful home design, fostering a community of proud users and building high trust in product quality and customer service.

Copy Examples

• •The perfect punctuation for a timeless story. We love seeing our Heriot Knobs and Eden Handles in unlacquered brass find their place in @[customer_handle]'s stunning kitchen. Thank you for sharing! #TheBrassAddict #SolidBrass #KitchenHardware #DesignInspiration
• •Solid, sturdy, and designed to tell a story. Our Callington pull is crafted from solid, unlacquered brass that invites a unique, living patina to develop over time. Each touch adds to its character, creating a finish that is truly your own. A beautiful, high-quality detail for the piece you're most proud of.
• •Stop searching for the perfect hardware. Start creating a timeless home. At The Brass Addict, we believe beautiful, solid brass handles and knobs shouldn't be out of reach. Discover our curated collection of high-quality, affordable hardware and let your home's story unfold.
• •Quality That Endures. Beauty That Evolves. Solid Brass Hardware for the Modern Classic Home.
• •New Arrivals: More Ways to Add a Timeless Touch