Brand Tone

helpful, experienced, customer-focused, and traditional

Brand Values

• •Customer Service
• •Experience/Expertise
• •Inclusivity/Range
• •Value
• •Australian Owned

Best Practices

• •Always Prioritize the Customer's Needs: Frame product descriptions and advice around solving customer problems (e.g., finding the right fit, comfort, specific occasion wear).
• •Emphasize Experience and Trust: Casually weave in the brand's long history and expertise to build confidence, without sounding arrogant.
• •Use Warm and Approachable Language: Employ words like "friendly," "helpful," "we're here for you," and avoid overly technical jargon unless clearly explained.
• •Highlight Inclusivity: Regularly mention the wide range of sizes and styles available to reinforce that the brand caters to everyone.
• •Maintain a Consistent Voice Across All Platforms: Ensure that the helpful, experienced tone of the website is mirrored in social media posts, email communications, and any advertising.

Social Perception

As a long-standing business with a focus on a wide range of sizes and customer service, they likely appeal to customers seeking reliable, traditional lingerie retail that caters to diverse needs. The broader Australian lingerie market shows customers appreciate personalized fitting services and a variety of options. However, the lack of significant online buzz or numerous independent reviews could suggest a more traditional, perhaps less digitally prominent, customer base, or that their online marketing reach is not as extensive as some competitors.

Copy Examples

• •Finding the perfect fit shouldn't be a struggle. With over 45 years of experience, The Bra Shop is here to guide you to comfort and confidence. Explore our extensive range from 10A to 18K.
• •Your comfort is our priority. Our friendly team is dedicated to providing the best advice and service, ensuring you find lingerie you'll love, wear after wear. That's The Bra Shop promise.
• •From everyday essentials to special occasion lingerie, discover a world of choice at The Bra Shop. As a proud Australian family business since 1975, we know bras.
• •Don't compromise on fit or style. The Bra Shop offers all your favourite brands and hard-to-find sizes, all with the caring service you deserve. Shop online with us today!
• •Experience the difference that expert advice makes. For decades, The Bra Shop has been helping Australian women find the perfect underwear, lingerie, and swimwear. Let us help you too.