Brand Tone

Authoritative, Traditional, and Dependable

Brand Values

• •Accuracy and Precision
• •Quality and Durability
• •Heritage and Tradition
• •Customer Well-being (Foot Health)
• •Simplicity and Effectiveness

Best Practices

• •Emphasize Heritage and Longevity: Consistently refer to the company's long history and the device's invention to reinforce tradition and experience.
• •Use Clear, Direct, and Factual Language: Avoid overly casual or trendy jargon. Focus on providing clear information about the device's function and benefits.
• •Highlight Quality and Durability: Mention the robust construction and long lifespan of the device to underscore its dependability.
• •Reinforce \"Industry Standard\" Status: Regularly remind the audience that the Brannock Device is the recognized global standard for foot measurement.
• •Connect to Benefits of Proper Fit: Frame the device's use not just as measurement, but as the key to comfort, foot health, and making informed purchasing decisions.

Social Perception

Ubiquitous yet Anonymous, Trusted Standard, Symbol of Proper Fit, Nostalgia and Fondness, Essential Tool, American Made & Heritage

Copy Examples

• •Headline: The Measure of Excellence. Since 1927. Body: For nearly a century, The Brannock Device Company has been the unwavering standard in precise foot measurement. Trust the original for a perfect fit, every time.
• •Headline: Built to Last. Designed to Fit. Body: The Brannock Device isn't just a tool; it's a commitment to quality and comfort. Experience the enduring accuracy that has supported generations.
• •Headline: Beyond Measurement: The Foundation of Foot Health. Body: Proper shoe fit starts with a precise measurement. The Brannock Device provides the essential first step towards comfort and long-term foot well-being.
• •Headline: Don't Guess. Know Your True Size with The Brannock Device. Body: In a world of changing styles and online shopping, rely on the proven accuracy of the genuine Brannock Device – the footwear industry’s trusted standard.
• •Headline: The Legacy of a Perfect Fit. The Promise of The Brannock Device Company. Body: From Charles Brannock's innovative spirit to today's global standard, our devices ensure accuracy and dependability, just as they have for decades.