Brand Tone

Friendly and Welcoming, Knowledgeable and Passionate, Inspiring and Creative, Community-Focused

Brand Values

• •Quality
• •Creativity and Inspiration
• •Community and Connection
• •Expertise and Support
• •Heritage and Experience
• •Customer Focus

Best Practices

• •Embrace Warmth and Enthusiasm: Always write with a genuine, friendly, and enthusiastic voice that reflects a love for quilting and the community. Use welcoming language.
• •Focus on Inspiration and Empowerment: Frame your copy to inspire creativity and empower quilters, whether they are beginners or experienced. Highlight the joy of making.
• •Be Knowledgeable but Accessible: Share expertise in a way that is helpful and easy to understand, avoiding overly technical jargon unless explaining it clearly. Make everyone feel capable.
• •Foster Community Spirit: Use inclusive language ("we," "us," "our community"). Encourage interaction, sharing, and celebrate customer creations.
• •Maintain a Positive and Supportive Voice: Ensure all communications are encouraging and supportive, reflecting the helpful nature of the staff and the brand's commitment to its customers' creative journeys.

Social Perception

Highly Regarded, Destination Shop, Paradise for Quilters, Supportive and Friendly Environment, More Than Just a Shop

Copy Examples

• •Facebook/Instagram Post (New Fabric Arrival): Fresh off the bolt and bursting with colour! ✨ Our latest collection has just landed, and it's waiting to inspire your next masterpiece. From delicate florals to vibrant geometrics, find the perfect fabric to bring your vision to life. Pop in store or browse online – your creative journey starts here! #TheBramblePatch #NewFabric #QuiltingInspiration #PatchworkParadise #CraftCommunity
• •Website Homepage Banner: Welcome to The Bramble Patch: Your home for quality fabrics, expert advice, and endless quilting inspiration since 1987. Let's create something beautiful together. [Shop Fabrics] [Explore Workshops]
• •Email Newsletter Snippet (Workshop Promotion): Unleash your creativity this season! 🧵 Join our [Workshop Name] with the wonderful [Instructor Name] and learn new skills in a friendly, supportive space. Limited spots available – book yours today and connect with fellow craft lovers! #QuiltingWorkshop #LearnToQuilt #BramblePatchClasses #CreativeCommunity
• •Pinterest Pin Description: Dreaming of your next quilt? Pin this stunning [Project Type, e.g., Log Cabin] quilt for inspiration! Made with love (and a little help from our beautiful fabric range 😉). Discover patterns, kits, and all the supplies you need at The Bramble Patch. #QuiltInspo #PatchworkIdeas #HandmadeQuilt #FabricLove #TheBramblePatchUK
• •Blog Post Introduction: Here at The Bramble Patch, we believe that every stitch tells a story. For over 35 years, we've been passionate about providing quilters with not just the finest materials, but also a warm community and the spark of inspiration. Today, we're diving into [Blog Post Topic], sharing our top tips to help you [Achieve Benefit]...