Brand Tone

Confident and Authoritative, Artisanal and Quality-Focused, Customer-Centric and Supportive, Passionate and Appreciative of Materials, Professional yet Accessible

Brand Values

• •Authenticity
• •Craftsmanship and Quality
• •Customization and Bespoke Solutions
• •Customer Satisfaction and Service
• •Heritage and Expertise
• •Made in America

Best Practices

• •Emphasize Authenticity and Real Materials: Always highlight the use of 'real wood,' 'reclaimed wood,' and the unique character these materials bring. Clearly differentiate from 'faux' or imitation products.
• •Showcase Craftsmanship and Quality: Use descriptive language that conveys the skill, care, and quality control involved in the creation of each custom beam. Mentioning their 'vertically integrated' process or 'masterfully made' products reinforces this.
• •Maintain a Confident, Expert Voice: Position the brand as a knowledgeable leader in the field, trusted by professionals. Share expertise through blog posts and informative content.
• •Prioritize Customer Success Stories: Continue to leverage testimonials and case studies (like the HGTV feature) to build trust and let satisfied customers articulate the brand's value. Focus on the transformative impact of the products.
• •Be Clear, Helpful, and Accessible: While exuding expertise, ensure that communication is straightforward and the process for customers (from design to order to installation) is presented as simple and supportive. Highlight ease of installation and the benefits of box beams over solid timber.

Social Perception

High-Quality and Beautiful Products, Excellent Customer Service, Trustworthy and Reliable, Unique and Enhancing, Professional Appeal

Copy Examples

• •Headline: Real Wood, Real Character. Your Vision, Custom Crafted. Body: At The Box Beam Collection, we don't do faux. We meticulously craft each box beam from authentic American reclaimed wood or premium Euro White Oak, bringing unparalleled warmth and history to your ceilings and mantels. Tell us your dream, and we'll build it.
• •Headline: More Than a Beam. It's a Statement. Body: Elevate your space from ordinary to extraordinary. Our custom box beams are designed by artisans and loved by leading architects and designers. Discover the enduring beauty of masterfully made, real wood beams.
• •Headline: The Soul of Reclaimed Wood, Engineered for Your Home. Body: Each knot, grain, and mark tells a story. We preserve that narrative in every lightweight, easy-to-install box beam, custom-sized for your unique project. Experience the legacy, without the limitations of solid timber.
• •Headline: As Seen on HGTV! Bring Designer Quality Home. Body: Trusted by professionals and featured on 'Home in a Heartbeat,' The Box Beam Collection delivers exceptional quality and breathtaking aesthetics. Let our expert team help you create a space that's truly your own.
• •Headline: Your Custom Beam Journey: Design, Craft, Inspire. Body: From your initial concept to the final installation, we're your partners in design. Choose your material, define your style, and let us handcraft the perfect real wood box beams that will transform your home. Ordering is as easy as 1, 2, 3.