Brand Tone

Classic & Traditional, Authoritative & Expert, Quality-Focused & Discerning, Respectful & Customer-Oriented, Understated & Confident

Brand Values

• •American Craftsmanship
• •Quality
• •Heritage & Experience
• •Specialization & Selection
• •Customer Focus & Fair Pricing
• •Original Design

Best Practices

• •Emphasize Heritage and Expertise: Consistently weave in the brand's founding year (1994) and its deep knowledge of bow tie craftsmanship and design. Use phrases like "Over 25 years of expertise" or "Born from a passion for the perfect bow tie."
• •Spotlight "American Made" & Quality Materials: Make "American Made" (or "Made in Maryland") a prominent feature in product descriptions, headlines, and about sections. Always detail the quality of materials used (e.g., "100% Silk," "Genuine Scottish Wool").
• •Maintain a Refined and Respectful Vocabulary: Use language that appeals to a sophisticated audience. Avoid slang, overly casual phrasing, or aggressive sales tactics. Focus on terms like "discerning," "classic," "elegant," "handcrafted," and "premium."
• •Focus on the "Why": Explain the benefits beyond just the product. Talk about making a statement, expressing individuality through classic style, or the confidence that comes from wearing a high-quality, well-made accessory.
• •Ensure Visuals Align with Tone: While this is about copywriting, ensure all accompanying imagery (product photos, website design) reflects the same classic, high-quality, and traditional aesthetic. The copy and visuals must be congruent to maintain brand integrity.

Social Perception

Positive for Quality and Selection, Niche and Traditional Appeal, Reliable and Trustworthy, Limited Mainstream Visibility, Notable Recognition

Copy Examples

• •Headline: Elevate Your Style. Experience American Craftsmanship. Body: Since 1994, The Bow Tie Club has been dedicated to the art of the bow tie. Discover over 500 exclusive designs, meticulously handcrafted in Maryland from the finest silks and wools. Find your signature look today.
• •Headline: More Than an Accessory. It's a Statement. Body: Don't just get dressed. Make an impression. Our bow ties, designed for the discerning gentleman, offer unparalleled quality and timeless appeal. American-made. Classically inspired.
• •Headline: The Perfect Knot, Every Time. Body: Whether you prefer self-tie, pre-tied, or clip-on, The Bow Tie Club delivers exceptional quality and a perfect fit. Explore our collection of over 500 unique designs and find the bow tie that speaks to you.
• •Headline: Crafted with Pride in the USA. Body: We believe in tradition and quality. That's why every Bow Tie Club bow tie is designed and handmade by our skilled seamstresses in Maryland. Invest in enduring style and American-made excellence.
• •Headline: For the Man Who Knows a Great Bow Tie. Body: Frustrated with limited selections and compromising on quality? The Bow Tie Club was founded for you. Explore a world of exquisite designs, premium materials, and the dedicated craftsmanship you deserve.