Brand Tone

Fun, Approachable, and Creative

Brand Values

• •Personal Expression & Joy
• •Handmade Quality & Heritage
• •Community
• •Functionality
• •Accessibility

Best Practices

• •Lead with Personality: Always inject fun and creativity into the copy. Use playful language and emojis where appropriate. The brand isn't about being serious; it's about celebrating the joy of the sport.
• •Tell the Story: Weave the brand's origin story—handmade, family-inspired, and passion-driven—into marketing materials. This reinforces the values of quality and authenticity that set it apart from mass-produced competitors.
• •Balance "Boujee" with "Approachable": The tone should feel stylish and trendy ("Boujee") but never exclusive or snobbish. Use inclusive language that welcomes everyone from the backyard barn to the A-circuit show.
• •Highlight Both Style and Substance: Every piece of copy should emphasize the dual benefit: the products are not only stylish with unique patterns but also functional and protective of valuable tack. Phrases like "protect in style" or "function meets fashion" capture this essence.
• •Engage and Feature the Community: Center the customer in the narrative. Actively solicit user-generated content, feature customer photos prominently, and write captions that speak directly to the shared experiences of being a "horse girl." This builds a loyal community, not just a customer base.

Social Perception

TheBoujeeEquestrian is perceived as a beloved small business that provides high-quality, fun, and unique equestrian accessories. Customers frequently praise the craftsmanship and attractive designs, often purchasing items as gifts. The 5-star average rating on Etsy confirms strong customer satisfaction. It is seen as a go-to shop for equestrians looking to personalize their gear with vibrant and stylish patterns, from donuts to cheetah prints. The brand successfully fills a niche for riders who want to express their personality and stand out in an industry that can often be traditional.

Copy Examples

• •✨ Get ready to sparkle! ✨ Introducing our new Stardust Saddle Covers. Because your saddle deserves to be as brilliant as your ride. Hand-sewn with love and a little bit of magic. Tap to shop the collection before it vanishes! #TheBoujeeEquestrian #SaddleStyle #EquestrianLife
• •Treat yourself (and your horse)! 🐴 20% off everything inside.
• •Don't be boring. Ride Boujee. Shop our handmade patterns.
• •The perfect gift for your favorite equestrian? Found. 🎁 From fun stirrup slippers to cozy hoodies, our handmade gear is guaranteed to make them smile. Shop TheBoujeeEquestrian and win 'best gift-giver' this year.
• •POV: Your stirrups are no longer scratching your expensive saddle, AND you look super cute. That’s the Boujee effect. 😉 #EquestrianHack #TackTip #HorseGirlProblems #CuteAndFunctional