Brand Tone

Elegant & Sophisticated, Aspirational & Luxurious, Sensory & Evocative, Warm & Inviting (with a touch of exclusivity), Passionate & Crafted

Brand Values

• •Quality & Craftsmanship
• •Luxury & Elegance
• •Sensory Experience & Well-being
• •Sophistication
• •Indulgence & Self-Care

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's tone (e.g., "Luxurious yet inviting," "Descriptive and evocative, not just functional"), lists "do's and don'ts" for language, and provides examples of on-brand and off-brand phrasing.
• •Focus on Sensory Language: Consistently use rich, descriptive adjectives that appeal to the sense of smell, but also touch, sight (ambiance), and emotion. Instead of "smells good," describe *how* it smells and the feeling it evokes.
• •Maintain an Elevated Vocabulary (Without Being Alienating): Use sophisticated and elegant language, but ensure it remains understandable and inviting. Avoid overly technical jargon or slang that doesn't align with the brand's luxurious image.
• •Emphasize Exclusivity and Craftsmanship Subtly: Weave in mentions of "handcrafted," "curated," "artisanal," "high-quality ingredients," and "unique blends" to reinforce the premium nature without being boastful.
• •Ensure Visual and Textual Harmony: The tone of the copy must always align with the visual presentation. If the imagery is luxurious and minimalist, the copy should mirror that sophistication and clarity. Consistency across all platforms is key.

Social Perception

High-Quality & Premium, Aesthetically Pleasing, Gift-Worthy, Mood Enhancer, Niche & Artisanal (Potentially)

Copy Examples

• •Instagram Post (Image: Candle flickering softly in a beautifully styled living room): Unwind into evening's embrace. Our Velvet Oud candle weaves a tapestry of rich, warm notes, transforming your space into a haven of serene luxury. Discover the art of tranquil indulgence. #TheBougees #LuxuryCandles #EveningRitual #ScentedSanctuary #HomeFragrance
• •Product Description (for a new floral scent): Introducing 'Midnight Bloom' – an olfactory poem whispered in rare petals and moonlit air. Each handcrafted candle releases a sophisticated bouquet, designed to infuse your moments with an aura of enigmatic elegance. Elevate your senses.
• •Email Subject Line (for a promotion): An Invitation to Indulge: Experience Elegance with The Bougees
• •Website Banner Text: The Bougees: Curators of Handcrafted Luxury. Transform Your Home with Exquisite Scents.
• •Facebook Ad Copy (targeting users interested in home decor and wellness): More than just a candle, it's a statement of sophistication. The Bougees offers meticulously handcrafted scented candles designed to elevate your environment and soothe your soul. Explore our collection and find your signature tranquility.