Tono de Marca

Artistic and evocative, passionate and sincere, elegant and calm.

Valores de Marca

• •Celebration of Nature
• •Artistic Integrity
• •Quality and Beauty

Mejores Prácticas

• •Develop a Brand Voice Guide: Document the brand's tone (Artistic, Evocative, Elegant) and values (Nature, Quality, Artistry). Include a list of 'words we use' (e.g., discover, elegance, wonder, craft, intricate) and 'words we avoid' (e.g., cheap, deal, sale, fast).
• •Tell a Consistent Story: Always connect the products back to the core mission. Whether writing a product description or a social media post, weave in the narrative of 'bringing the art of nature into the home.'
• •Prioritize Quality Over Promotion: While offers are important, the language should always lead with the art and the feeling it evokes. Frame promotions as an invitation to own art (e.g., 'Grow your collection') rather than a simple discount.
• •Maintain a Unified Voice Across All Platforms: The elegant, art-focused tone from the website's 'Our Story' should be the same voice used in an Instagram caption, a customer service email, and an advertisement. Avoid overly casual slang or corporate jargon.
• •Align Visuals with a Copy: Ensure that the photography and graphic design on all channels reflect the sophisticated and natural aesthetic described in the copy. The entire customer-facing experience should feel cohesive, from the first ad they see to the print they unbox.

Percepción Social

Untrustworthy and fraudulent, poor quality, and unprofessional, severely damaged reputation due to non-delivery, lack of customer service, and misrepresented product quality.

Ejemplos de Copy

• •Elegance in the shadows. Our 'Black Iris' print captures the mysterious beauty of nature's most dramatic blooms. Let its deep, velvety tones bring a touch of quiet sophistication to your favorite space. Discover the art of nature. #TheBotanists #ArtOfNature #HomeDecor
• •Where Flora Meets Flow. Explore The Watercolour Collection—a delicate dance of pigment and paper that brings the gentle soul of the garden into your home. Button: View the Collection
• •A vibrant declaration of life, 'The Amaryllis Bloom' captures the flower in its most confident and radiant state. Each brushstroke is a celebration of nature's intricate design, rendered in stunning detail to create a focal point of warmth and wonder in any room. Printed on archival-quality paper for a beauty that endures.
• •Hello [Customer Name], At The Botanists, we believe that a walk in the woods or a glance at a blooming flower can inspire a sense of peace. We strive to capture that feeling in every piece we create. Our journey is one of passion for both art and nature, and we want to share it with you. Bring a story of the wild into your living space. With thanks, The Artists at The Botanists
• •Your Walls Are Waiting. 🎨 Buy 2 Prints, Get 1 Free. Transform your home into a sanctuary of natural beauty. From surrealist visions to delicate watercolours, our prints are crafted to bring the art of nature to your living space. Explore our gallery today and find the piece that speaks to you. Limited time offer.