Brand Tone

Friendly, Personal, and Aspirational

Brand Values

• •Family
• •Affordability
• •Quality
• •Style
• •Customer-Centricity

Best Practices

• •Always Use a Warm and Personal Voice: Address the customer directly using "you" and "your." Maintain a friendly, conversational tone across all channels, from social media captions to email newsletters.
• •Reinforce the Family-Run Narrative: Regularly mention the "mother-daughter" team and the "family business" aspect in your "About Us" page, social media bios, and occasional posts. This is your unique selling proposition and builds trust.
• •Balance "Style" with "Affordability": In your messaging, consistently pair aspirational style with accessible pricing. Use phrases like "luxe for less," "affordable style," and "quality you can feel" to communicate this core value.
• •Engage with Your Community: Actively respond to comments and reviews using the same friendly brand tone. Ask questions in your posts to encourage interaction and make your followers feel like part of the Botanic Hub family.
• •Focus on the "Why," Not Just the "What": When describing products, go beyond the basic features. Explain *why* you chose that particular item, how it feels to wear it, and where the customer might wear it. Tell the story behind the piece to create a stronger connection.

Social Perception

Trusted Local Gem with Great Service

Copy Examples

• •That weekend feeling has arrived! ✨ How stunning is our new floral midi dress? Perfect for a sunny brunch or an evening out. We’ve chosen this piece for its gorgeous fit and super-soft fabric - we know you’ll love it as much as we do! Tap to shop or visit us in-store. #TheBotanicHub #NewArrivals #FamilyRun #SummerStyle
• •Style You'll Love, Prices You'll Adore. Discover our new collection, handpicked by our mother-daughter team just for you.
• •A little treat from us to you... ✨ Inside: Your new favourite outfit.
• •Looking for that perfect outfit? At The Botanic Hub, our family-run boutique is dedicated to finding beautiful, high-quality pieces you’ll wear again and again. From stylish dresses to cozy knitwear, discover affordable fashion with a personal touch. Shop online now for free UK delivery on orders over £50!
• •Wrap yourself in comfort with our new chunky knit sweater. Designed with a relaxed fit and incredibly soft-touch yarn, it's the perfect piece for layering on chilly days. We've handpicked this classic style for its timeless quality and effortless versatility. Pair it with your favourite jeans for a casual look or throw it over a dress for extra warmth. A true wardrobe staple, chosen with care from our family to yours.