Brand Tone

Confident, Glamorous, and Provocative

Brand Values

• •Empowerment through Self-Expression
• •Celebration of Sensuality
• •Glamour and Theatrics
• •Exclusivity and Community

Best Practices

• •Use Evocative, Theatrical Language: Incorporate words like "spotlight," "center stage," "encore," "allure," and "iconic" to maintain a connection to the world of performance and glamour.
• •Focus on the Feeling, Not Just the Product: The copy should sell an attitude—confidence, rebelliousness, glamour—rather than just a piece of clothing. The product is a vehicle for the feeling.
• •Leverage the Burlesque Connection: Always tie the brand back to the experience of The Boom Boom Room. The merchandise is exclusive, and the copy should reflect that "insider" status.
• •Speak Directly to the "Bombshell": Use a direct, empowering tone that addresses the customer as the star. Use "you" and "your" to make the message personal and aspirational.
• •Maintain a Confident and Unapologetic Voice: The tone should never be timid. It should be bold, assertive, and slightly mysterious, mirroring the persona of a classic bombshell.

Social Perception

Minimal for the general public; for target audience (club patrons), it's a souvenir, a 'badge of honor' representing connection to the burlesque community and an identity.

Copy Examples

• •The spotlight follows you. Long after the final curtain call, wear the glamour and the attitude with our signature bomber jacket. It's more than merch; it's a statement that the show is wherever you are.
• •Don't Just Watch the Show. Be the Bombshell.
• •Your backstage pass to iconic style. The Bombshell Shop is restocked with the gear you need to live life like it's opening night. Link in bio to shop the look.
• •An Encore for Your Wardrobe Is Here...
• •Capture the thrill of the front row. The Bombshell Shop offers exclusive apparel for those who live for the applause. Own the night.