Tono de Marca

The brand's tone is aspirational, sophisticated, and spiritual. It blends luxury with self-discovery and freedom, using evocative, sensory, and personal language to connect fragrances to nature and personal empowerment, aiming to create an emotional connection through the founder's journey.

Valores de Marca

• •Individuality and Self-Expression
• •Authenticity and Craftsmanship
• •Nature and Spirituality
• •Ethical Practices
• •Rooted Luxury

Mejores Prácticas

• •Always connect the product back to the core values of self-expression, authenticity, and individuality. Start with the story or the feeling, then introduce the fragrance.
• •Go beyond describing the notes of the perfume. Use words that paint a picture, evoke an emotion, or transport the reader to a different place (e.g., "symphony of nature," "olfactory journey," "unforgettable essence").
• •Continue to weave the founder's story and inspiration into the copy. This builds a connection with the audience and reinforces the brand's authenticity.
• •Balance the free-spirited, bohemian vibe with the sophistication of a luxury brand. Use elegant language and high-quality visuals to convey a premium experience.
• •Regularly and transparently mention the brand's use of vegan-friendly ingredients and its commitment to ethical production. This builds trust and appeals to the conscious consumer.

Percepción Social

The social perception appears positive, driven by brand-controlled channels featuring glowing client testimonials. The narrative of Indian-made, French-inspired luxury with ethical commitments resonates with conscious consumers. The brand maintains a polished social media image aligning with luxury, though some confusion with scam sites using similar branding exists.

Ejemplos de Copy

• •Your story isn't written in ink, it's captured in scent. Don't just exist, express. Our fragrances are crafted not to just be worn, but to be lived in. Find the scent that speaks your truth. #WearForYourself #TheBohoStoryy
• •Introducing 'Himalayan Dawn.' A symphony of crisp mountain air, wild florals, and earthy moss. This isn't just a perfume; it's an awakening. A reminder of the moment you found your own path. Be free, be bold, be you. #BohoStoryy #ScentOfAdventure
• •In a world of fleeting trends, choose timeless elegance. The Boho Storyy is more than perfume; it's a commitment to authenticity. Crafted in India with vegan-friendly ingredients from France, our scents are a celebration of you. Experience rooted luxury. #EthicalBeauty #TheBohoStoryy
• •Tired of smelling like everyone else? The Boho Storyy is for the dreamers, the thinkers, the rule-breakers. Discover our collection of unique, long-lasting perfumes and tell your own story. Your signature scent awaits. #UnconventionalLuxury #FindYourFragrance
• •Every bottle holds a journey. From the serene Himalayas to the heart of French perfumery, our inspiration is as authentic as our ingredients. This is the soul of The Boho Storyy. #InspiredByNature #CraftedWithPassion