Brand Tone

inspirational, free-spirited, compassionate, positive, uplifting, friendly, and approachable

Brand Values

• •Ethical Production
• •Community & Empowerment
• •Comfort & Self-Expression
• •Charitable Giving
• •Quality & Craftsmanship

Best Practices

• •Lead with Values: Always anchor the copy in the brand's core values. Whether talking about a new product or a sale, connect it back to ethical production, comfort, or community.
• •Use a Sensory and Emotive Vocabulary: Employ descriptive words that evoke feelings of freedom, ease, and adventure. Use words like "flowy," "lightweight," "vibrant," "soft," and "free-spirited" to create a consistent sensory experience for the reader.
• •Champion the Community: Regularly feature user-generated content and testimonials. Use language that speaks to the "Boho Tribe," such as "Join us," "Fellow wanderers," and "Our community."
• •Tell the Story Behind the Product: Instead of just listing features, narrate the story of how and where the product was made. Highlight the "handmade with love" aspect and the positive impact of each purchase.
• •Maintain a Positive and Uplifting Tone: The copy should always be optimistic and inspiring. Avoid creating a sense of urgency through negative tactics; instead, foster desire through positive association with a desirable lifestyle.

Social Perception

The brand is perceived as authentic, ethical, and customer-centric, building high trust through transparent production and charitable activities. Customers view purchases as a "feel-good" experience, supporting a business that aligns with personal values and represents a lifestyle choice for those identifying with bohemian and free-spirited ideals.

Copy Examples

• •Embrace the journey. Live in the moment. Our ethically-made harem pants are designed for the soul that yearns for adventure and the heart that beats for comfort. Where will you wander next? #BohoPants #HandmadeWithLove
• •Style that tells a story. Every pair of our pants is handcrafted by skilled artisans in Thailand, weaving together threads of tradition, fair wages, and empowerment. Wear a piece of art that makes a difference. #EthicalFashion #SupportArtisans
• •Freedom in Every Fiber. Discover our new collection of flowy jumpsuits and vibrant skirts, designed to move with you from serene yoga mornings to spontaneous sunset dances. Unleash your inner bohemian.
• •We believe that what you wear should be a reflection of who you are. Find your perfect expression of freedom and comfort in our latest arrivals, all handmade with care and positive intentions.
• •Your go-to pants for... well, everything. #BohoStyle #ComfortFirst #VersatileFashion