Brand Tone

The brand's tone is aspirational, feminine, and free-spirited, communicating with a friendly, encouraging voice. It uses empowering, positive, and dreamy language, often incorporating emojis, to create an accessible and engaging personality.

Brand Values

• •Craftsmanship and Heritage
• •Fusion of Styles
• •Empowerment and Confidence
• •Authenticity
• •Effortless Style

Best Practices

• •Always Blend Heritage with Modernity: Every piece of copy should connect the product back to its Indian roots (e.g., "handcrafted in Rajasthan," "traditional motifs") while highlighting its contemporary, free-spirited appeal ("for the modern woman," "boho chic").
• •Use Empowering and Aspirational Language: Frame the clothing not just as items to wear, but as tools for self-expression and confidence. Use words like "unleash," "celebrate," "empower," and "shine."
• •Maintain a Friendly, Feminine Voice: Incorporate positive, slightly dreamy language and relevant emojis (✨, 🌸, 💖) in social media and email marketing to maintain an approachable and warm personality.
• •Tell the Founder's Story: Periodically weave in the narrative of Arushi Gupta, the "hotelier turned fashionista." This reinforces the brand's authenticity and passion-driven mission.
• •Focus on the "Effortless" Aspect: Consistently mention comfort alongside style. Use phrases like "effortless elegance," "chic and comfy," and "style without fuss" to appeal to the practical needs of the modern woman.

Social Perception

Customers perceive the brand positively, often praising its unique style and material quality. The brand is seen as a provider of distinctive, artisanal fashion that stands out from mainstream fast fashion, with healthy social media engagement.

Copy Examples

• •Dance to your own rhythm. ✨ Our new 'Desert Bloom' collection is here, weaving tales of Rajasthani craft into free-spirited silhouettes made for the modern muse. Discover handcrafted pieces that let your soul shine. #TheBohoCouture #HandcraftedInIndia #BohoChic
• •Fashion that feels like freedom. At The Boho Couture, we partner with Indian artisans to bring you handwoven, locally sourced fabrics in styles that are truly unique. Wear a story, not just a dress. Shop our Indowestern collection now.
• •Where Heritage Meets Haute. Explore our collection of modern sarees and fusion wear, designed in the heart of Rajasthan to celebrate the free-spirited you.
• •Hey, beautiful! Ready for an effortless style upgrade? Our bestselling co-ord sets are back in stock. Perfect for brunch, the beach, or anywhere your spirit takes you. Comfortable, chic, and unapologetically you. Get yours before they're gone again!
• •The 'Jaipur Dreams' Maxi Dress. Let every day be a celebration of you. This flowing maxi dress, with its intricate block-printed patterns and soft, handwoven cotton, is designed for comfort and confidence. The perfect fusion of traditional art and bohemian flair, it’s a timeless piece for your forever wardrobe.