Brand Tone

Aspirational & Dreamy, Feminine & Graceful, Friendly & Approachable, Passionate & Enthusiastic, Inspiring & Positive

Brand Values

• •Individuality & Self-Expression
• •Quality & Craftsmanship
• •Love for Bohemian Aesthetics
• •Customer Connection
• •Accessibility

Best Practices

• •Develop a "Brand Voice Chart": Document key characteristics of your tone (e.g., "Dreamy," "Feminine," "Positive"), along with "do's and don'ts" for language. For instance, "Do: Use evocative and sensory language. Don't: Use overly formal or technical jargon."
• •Focus on Storytelling: Instead of just listing features, weave a narrative around products. How does it make the customer feel? What kind of experience does it evoke? Connect with the aspirational, free-spirited aspect of the bohemian lifestyle.
• •Use Emotive and Sensory Language: Words like "flowing," "ethereal," "sun-kissed," "whispers," "dance," "dreamy," "soft," "vibrant" will resonate with the bohemian aesthetic and create a more immersive experience.
• •Maintain Authenticity: The passion for bohemian style should feel genuine. Share the inspiration behind collections or pieces. If you source ethically or support artisans, hint at this in a way that aligns with the overall gentle and positive tone.
• •Be Consistent Across All Channels: Whether it's an Instagram caption, a product description, an email, or a Facebook reply, the tone should feel familiar. Train anyone involved in content creation on the brand voice guidelines to ensure a cohesive customer experience. Regularly review content to ensure it aligns.

Social Perception

A stylish and curated source for bohemian fashion, A brand that understands and embodies the "boho chic" lifestyle, Visually appealing and inspiring, particularly on Instagram and Pinterest, Trustworthy within its niche community of bohemian style enthusiasts, A small business with a personal touch.

Copy Examples

• •Instagram Post (New Dress Arrival): "Lost in a daydream and the beautiful sway of our new 'Wanderer's Heart' Maxi Dress. ✨ Crafted from the softest cotton, with delicate lace details and a silhouette that dances with every step. Embrace your inner free spirit. Shop the magic via the link in bio. #BohemianDream #NewCollection #FreeSpiritFashion"
• •Facebook Ad (General Collection): "Unleash your inner bohemian goddess. 🌸 Our curated collection of flowing kimonos, ethereal dresses, and unique accessories is designed to make you feel beautiful, confident, and free. Discover pieces that tell your story. Shop The Bohemian Corner today and enjoy [mention current offer if any, e.g., free shipping over $X]! #BohoChic #StyleInspo #TheBohemianCorner"
• •Email Newsletter Subject Line: "✨ Wander into Wonder: New Bohemian Treasures Have Arrived! ✨ (Body Snippet): Hello lovely, get ready to fall in love. Our latest collection is brimming with handpicked bohemian pieces that whisper tales of adventure and artistry. Perfect for sun-drenched days and starlit nights..."
• •Product Description (Kimono): "Wrap yourself in effortless elegance with our 'Desert Bloom' Kimono. Its lightweight fabric and intricate floral embroidery evoke a sense of timeless bohemian charm. Perfect for layering over your favorite cami and jeans, or as a chic beach cover-up. Feel the freedom, embrace the style. One size, beautifully versatile."
• •Website Banner (Homepage): "Live the Bohemian Dream. Explore Unique Styles. Express Your Soul."