Brand Tone

Elegant, mindful, and intimate. A soft, considered voice that is both sophisticated and approachable, focusing on sensory details. Educational yet not preachy, passionate, and aspirational, reflecting a thoughtful, feminine, and Mediterranean lifestyle.

Brand Values

• •Sustainability and Responsibility
• •Local, Artisanal Craftsmanship
• •Timelessness and Longevity
• •Femininity and Simplicity
• •Quality and Connection

Best Practices

• •Lead with "Feel": Center the copy around the sensory experience of wearing the garments. Use words like soft, gentle, embrace, second skin, breathable, and comfort to connect with the customer on an emotional level.
• •Tell the "Local" Story: Consistently reference the Barcelona origin, the local atelier, and the artisans. This reinforces brand values of transparency and craftsmanship and creates a stronger narrative.
• •Emphasize Timeless over Trendy: Avoid language tied to fleeting trends. Use words like timeless, essential, classic, lifetime, and staple to position the products as long-term investments.
• •Educate, Don't Preach, on Sustainability: Share details about sustainable materials (like EcoVero®) and responsible practices (like carbon-free shipping) as reasons-to-believe in the quality and integrity of the brand, rather than as a guilt-trip. Frame it as a shared value with the customer.
• •Maintain an Elegant and Calm Voice: Keep the tone sophisticated, calm, and intimate. Write in a way that is thoughtful and deliberate, mirroring the brand's "slow luxury" production model. Avoid overly casual slang, excessive exclamation points, or aggressive sales language.

Social Perception

The brand is perceived as a high-quality wardrobe staple and an ethical, sustainable leader. Customers appreciate its Mediterranean aesthetic, muted tones, and vintage feel. It is also seen as feminine, body-positive, and increasingly inclusive.

Copy Examples

• •Feel the day unfold in our Sophie Bodysuit. Knitted from the softest Italian yarns to move with you, it’s more than a garment—it’s a second skin. Designed in our Barcelona studio and crafted with love just down the road. #TimelessStyle #MadeInBarcelona
• •Beyond the Trend. Discover timeless knitwear, responsibly made in Barcelona to last a lifetime. Conscious materials, artisanal craftsmanship, and a design that feels like you.
• •Ever wonder how your favourite bodysuit comes to life? This week on the journal, we're introducing you to Nati and Antonio, the master artisans at our partner atelier who stitch and shape every piece by hand. See the care in every seam. [Link to Blog Post]
• •The Coppi Bodysuit, in a rich Gianduia Brown, is your perfect companion for cooler days. The high roll-neck and ribbed knit offer a gentle embrace, crafted from our signature EcoVero® blend for a feeling of pure comfort and understated elegance.
• •The art of slowing down. A good book, a warm coffee, and the effortless comfort of our Lima Cardigan. Embrace the quiet moments in pieces designed to cherish them with you. #SlowLuxury #TheBodysuitOfBarcelona