Brand Tone

Empowering, Confident, Positive, Uplifting, Informative, Trustworthy, Approachable, Inclusive, Benefit-Oriented, Aspirational

Brand Values

• •Empowerment
• •Quality
• •Efficacy & Results
• •Natural & Safe Ingredients
• •Transparency
• •Inclusivity
• •Cruelty-Free & Ethical Practices
• •Customer-Centricity

Best Practices

• •Address the customer directly using 'you' and focusing on empowerment.
• •Consistently highlight brand values such as natural ingredients, science-backed formulations, cruelty-free practices, and transparency.
• •Focus on solutions and the positive outcomes of using the products (e.g., 'radiant complexion,' 'youthful glow,' 'feel fabulous').
• •Back up claims where possible (e.g., 'science-backed,' 'dermatological expertise') and maintain transparency about product formulations as promised.
• •Maintain a consistent brand tone across all platforms, reinforcing the brand's empowering, positive, informative, approachable, and benefit-oriented messaging.

Social Perception

The brand is perceived as providing effective, high-quality skincare solutions with a focus on natural ingredients, transparency, and customer satisfaction, primarily to Pakistani women.

Copy Examples

• •The Skin You've Always Wanted.
• •Refine, Radiate, Rejuvenate!
• •Turn Back Time with Every Drop!
• •Skincare is not just a routine; it's a form of self-respect.
• •Rule the world, one flawless look at a time!