Brand Tone

Artisanal & Approachable

Brand Values

• •Craftsmanship & Quality
• •Authenticity & Transparency
• •Aesthetic & Natural Beauty
• •Community & Connection
• •Passion & Creativity

Best Practices

• •Lead with Passion and Craft: Always start from a place of artistry. Use descriptive, sensory language that evokes the feeling of the materials and the care put into the work.
• •Speak Like a Person, Not a Corporation: Use "I" and "we" to maintain a personal connection. Address your community directly ("you," "your home"). Keep the language warm, grateful, and approachable.
• •Tell the Story Behind the Product: Every piece has a story essentials the inspiration, the materials, the time it took. Sharing these details adds immense value and reinforces the "handcrafted" principle.
• •Emphasize "Slow" and "Intentional": Use words that contrast with mass production. Phrases like "slow-made," "mindfully created," and "intentionally designed" align perfectly with the brand's values.
• •Let Your Community Inform Your Copy: Incorporate the language your customers use in their reviews and comments. Featuring user-generated content and testimonials is the most authentic way to communicate your brand's perceived value.

Social Perception

premium, trustworthy, and authentic artisan brand

Copy Examples

• •Meet the 'Sierra' wall hanging. Meticulously handcrafted from 100% natural cotton cord, each knot is a testament to slow, intentional design. We created this piece to bring a touch of serene, bohemian energy to your favorite space. Tap to bring yours home.
• •From our hands to your home. There is nothing we love more than seeing how you style your Bobbin Weave pieces. Thank you to our wonderful community for bringing our creations to life! Want to add some handcrafted beauty to your space? Shop our latest collection.
• •The satisfying rhythm of the weave. ✨ Hundreds of knots come together to create something beautiful and strong. #macrame #handmade #fiberart #smallbusiness #processvideo
• •Artistry in Every Thread. Discover Handcrafted Woven Decor, Made with Passion and Purpose.
• •Hi [Customer Name], It all starts with a single thread. When I first started The Bobbin Weave, it was just me and a desire to create something beautiful with my own two hands. That passion is still woven into every single piece I send out the door. Thank you for being part of this journey. For a closer look at my latest inspiration, check out the new collection.