Brand Tone

Warm, Joyful, and Authentic

Brand Values

• •Love of Nature and Animals
• •Appreciation for Local Heritage and Scenery
• •Joy in Simple Pleasures
• •Authenticity and Personal Connection
• •Artistic Dedication
• •Community

Best Practices

• •Speak with Bobbi's Voice: Maintain the first-person narrative ("I," "my") that she uses on her website to keep the connection personal and authentic. Infuse her genuine warmth and enthusiasm.
• •Root in Inspiration: Consistently connect the artwork to its core inspirations: the beauty of Adams County, the charm of nature and animals, and the delight in simple, everyday moments.
• •Radiate Joy and Positivity: Employ uplifting, cheerful language. Words like "joyful," "heartfelt," "charming," "whimsical," "sunshine," and "magic" align with the spirit of her art and personality.
• •Foster Community and Gratitude: Regularly acknowledge and appreciate supporters, collectors, and the local community. This reinforces the brand's values and strengthens existing bonds.
• •Maintain Simplicity and Accessibility: Use clear, friendly, and inviting language. The tone should feel like a warm conversation with a friend, echoing her description of the gallery as a "refuge." Avoid overly technical art jargon.

Social Perception

Beloved Local Artist, Talented and Creative, Warm and Genuine Personality, Source of Local Pride, Respected for her Dedication

Copy Examples

• •Website Hero Image Caption: "Step into my colorful world! Discover art inspired by the rolling hills of Adams County and the sweet whispers of nature. Each painting is a piece of my heart, created with joy to share with you."
• •Social Media Post (New Artwork): "Fresh off the easel and buzzing with the magic of a country morning! This little piece was inspired by the friendly faces I meet at the local market. Hope it brings a touch of warmth to your day! 🌻 #BobbiBeckerArt #AdamsCountyInspired #HeartfeltArt"
• •Product Description (Print): "Invite the peaceful charm of a Pennsylvania Dutch barn into your home. This archival print captures the soulful light and quiet stories I discover on my countryside rambles. A gentle reminder to savor life's simple, beautiful moments."
• •Email Newsletter Subject: "A Little Hello from My Studio Woods + Some Sunny News!" Body Snippet: "Dear friends, sending you a wave from my happy place here in the woods! The creek is sparkling, inspiration is blooming, and I've been joyfully painting scenes filled with the critters and countryside we all adore..."
• •"About the Artist" Snippet for Event: "Meet Bobbi Becker, an artist whose heart beats in time with the seasons of Adams County. Through her whimsical brushstrokes, Bobbi shares tales of nature's wonders and the simple joys that make life sweet. Come by, say hello, and find a piece of happiness to take home."