Brand Tone

Inspirational, Friendly, and Community-Focused

Brand Values

• •Faith
• •Family & Legacy
• •Community
• •Confidence & Empowerment
• •Authenticity

Best Practices

• •Always circle back to the core values of faith, family, and community. Whether announcing a sale or a new product, frame it within this context.
• •Foster a sense of community by using inclusive language. "We" refers to the boutique's family, and "You" speaks directly and personally to the customer.
• •Use words like "inspire," "encourage," "shine," "blessed," and "joy." This reinforces the faith-based mission without being overly preachy.
• •Share the stories behind the products, the brand, or even customer testimonials. Storytelling creates an emotional connection that builds loyalty.
• •Use emojis where appropriate, ask questions in captions, and respond to comments and messages with warmth and personality. This makes the brand human and relatable.

Social Perception

The public perception of The Blue Iris Boutique is positive, centered on its product quality and customer service. Customers feel like part of a community and appreciate the curated, stylish, yet accessible clothing options. The active engagement on social media, especially Instagram, suggests a loyal customer base that values the brand's personal touch and aligns with its messaging. The business also has a small but present TikTok profile.

Copy Examples

• •✨ Just in and ready for Sunday! ✨ Our new 'Grace' floral maxi dress is everything you need for a beautiful day. With its flowing silhouette and delicate details, it’s designed to make you feel as lovely as you are. We believe every outfit is a chance to shine your light! Tap to shop and let us know in the comments how you’d style it! 🙏 #FaithAndFashion #BlueIrisStyle #NewArrival
• •More Than Just Clothing. It's A Community. Welcome to The Blue Iris, where every piece is picked with love and a prayer. Find styles that celebrate you. #ShopSmall #FaithBasedBusiness
• •A Little encouragement for your wardrobe & your week! Hi [Customer Name], We know life can be busy, so we wanted to send a little sunshine your way. From our family to yours, we hope this week brings you joy. P.S. We’ve added some beautiful new pieces we thought you’d love. Perfect for feeling confident, comfortable, and inspired. Come see what's new!
• •Looking for fashion that feels like you? At The Blue Iris Boutique, we curate styles for the modern woman of faith. Our mission is to help you feel confident and beautiful, inside and out. Join our community and discover clothing that tells a story. Your story. Shop now for 15% off your first order!
• •Which outfit inspires you more today? Hey friends! So excited to see you loved the poll. Whichever you chose, remember to wear it with confidence! You are wonderfully made. Sending you all so much love today!