Brand Tone

Sophisticated & Aspirational, Artistic & Creative, Warm & Inviting, Conscious & Proudly Colombian

Brand Values

• •Design Excellence & Aesthetics
• •Quality Craftsmanship
• •Originality & Exclusivity
• •Creating Livable Spaces & Storytelling
• •Sustainability & Conscious Consumption
• •Customer Experience & Service

Best Practices

• •Emphasize "Colombian Made" and Craftsmanship: Consistently highlight the origin and the skill of local artisans. Use phrases like "Hecho en Colombia," "Manos Colombianas," "Talento Local."
• •Use Sophisticated and Evocative Language: Employ words that speak to design, art, exclusivity, and timelessness. Avoid overly casual slang.
• •Tell Stories, Don't Just Sell Products: Frame product descriptions and social media posts around the idea of creating a home, expressing personality, and the story behind each piece.
• •Maintain Visual and Textual Cohesion: Ensure the copy complements the high-quality, artistic imagery used across platforms. The language should be as curated as the visuals.
• •Highlight Conscious and Sustainable Aspects: Subtly weave in messages about sustainability, use of quality materials, and the lasting value of the pieces, appealing to a conscious consumer.

Social Perception

Positive Association with Design and Art, Appreciation for Colombian Craftsmanship, Seen as a Premium Brand, Inspiring and Aspirational

Copy Examples

• •Crafted in Colombia, Designed for Your Story. Discover pieces that breathe life into your home. #TheBlueHouse #ColombianDesign #HomeArt
• •Beyond Furniture. We curate artful living. Explore The Blue House collection and find the soul of your space. #ArtfulLiving #TimelessDesign #MadeInColombia
• •From our hands to your home. Experience the warmth of Colombian craftsmanship and the beauty of conscious design. #HechoEnColombia #SustainableHome #TheBlueHouseStyle
• •Elevate your everyday. The Blue House brings you exclusive designs that transform houses into homes filled with personality and art. Visit our gallery. #ExclusiveDesign #HomeGallery #InteriorInspiration
• •More than a piece, it's a statement. Define your space with The Blue House – where timeless aesthetics meet Colombian artistry. #DesignStatement #ColombianArtisans #ModernHome