Brand Tone

Passionate and Enthusiastic, Community-Focused and Inclusive, Supportive and Proud, Approachable and Friendly, Official and Authentic, Energetic and Current

Brand Values

• •Bronco Spirit and Fan Dedication
• •Authenticity and Quality
• •Community Connection
• •Customer Experience and Innovation
• •Legacy and Tradition
• •Partnership and Support

Best Practices

• •Embrace \"Bronco Nation\" Terminology: Consistently use language that speaks to the collective identity of Boise State fans (e.g., \"Bronco Nation,\" \"Bleed Blue,\" \"Orange Out\"). This reinforces the community value.
• •Lead with Passion and Enthusiasm: Infuse copy with genuine excitement for Boise State sports. Use exclamation points appropriately, active voice, and energetic verbs that reflect the thrill of the game and fan spirit.
• •Always Be Authentic and Fan-Centric: Write from the perspective of a fellow fan. Highlight how products enhance the fan experience, connect to team traditions, or show support for the players and university.
• •Stay Current and Relevant: Keep copy updated with team news, upcoming games, player achievements (especially NIL related), and seasonal trends to show the store is in tune with the pulse of Boise State.
• •Maintain a Positive and Supportive Voice: Even during challenging times for the teams, the store’s tone should remain optimistic and supportive, rallying the fan base and reinforcing pride in the university and its athletes. Focus on the enduring spirit of the Broncos.

Social Perception

The Premier Destination, Authentic and Trustworthy, Deeply Rooted in the Community, Run by Fans, For Fans, Supportive of the University, A Hub for Fan Pride

Copy Examples

• •❄️ BRONCO NATION, STAY WARM! ❄️ That crisp Boise air is rolling in, but so are our NEWEST arrivals – like this ultra-comfy Boise State hoodie! Perfect for game days, campus walks, or just repping the Blue & Orange wherever you go. ARMOR UP for the season! Shop link in bio. #GoBroncos #BleedBlue #BoiseState #BroncoNation #NewArrival
• •THIS SATURDAY: THE STADIUM ROARS! Are you ready to show your colors, Bronco Nation?! 🗣️ Gear up for the big game with EVERYTHING you need from The Blue and Orange Store – official jerseys, hats, flags, and more! Let’s paint the town Blue & Orange! Visit us in-store at Boise Towne Square or the Hall of Fame, or shop online 24/7! [Link to Website] #BoiseStateFootball #GameDayGear #OfficialBroncoStore
• •🐴 A Special Treat Just For Bronco Nation! 🐴 Hey [Customer Name], as dedicated members of Bronco Nation, we know your passion runs deep. That’s why we’re giving you exclusive early access to our latest collection of vintage-inspired Boise State gear! Be the first to rock these classic looks. Because being a Bronco isn’t just for game day – it’s a legacy. Shop now: [Link]
• •BRONCOS WIN! 🔶🔷 What a game! That’s the Bronco spirit we know and love! Celebrate the victory and keep that pride shining bright. Find all your celebration gear right here at the official store of Bronco Nation! #BoiseState #Victory #GoBroncos #BroncoPride
• •THE HEART OF BRONCO NATION. Your Official Store for All Things Boise State. By Fans, For Fans. Shop Now for the Latest Gear! [Shop Now Button]