Brand Tone

Elegant & Sophisticated, Warm & Appreciative, Passionate & Artisanal, Modern & Stylish, Gentle & Enduring

Brand Values

• •Beauty & Aesthetics
• •Quality & Craftsmanship
• •Longevity & Sustainability
• •Joy & Connection
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Document the key elements of your brand tone (e.g., elegant, warm, passionate), including preferred vocabulary, sentence structure, and a "do's and don'ts" list. Share this with anyone creating content.
• •Use Consistent Language: Employ a consistent set of keywords and phrases that reflect your brand values and product benefits (e.g., "everlasting," "preserved beauty," "handcrafted," "sustainable elegance").
• •Focus on "Show, Don't Just Tell": Instead of saying "our flowers are beautiful," describe their delicate textures, rich colours, and the emotions they evoke. Use vivid, sensory language.
• •Maintain Visual and Textual Harmony: Ensure the tone of your copy aligns with your brand's visual identity (photography style, website design, logo). An elegant photo should be paired with equally elegant text.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails, ads) to ensure it consistently reflects the desired brand tone and resonates with your target audience. Solicit feedback and be prepared to adapt.

Social Perception

A provider of beautiful, high-quality preserved floral arrangements. A unique and thoughtful gift option. A stylish and modern brand in the floristry and home decor space. Trustworthy, with positive customer experiences often highlighted. An appealing choice for those seeking longer-lasting floral beauty.

Copy Examples

• •Timeless beauty, captured forever. Our 'Eternal Grace' arrangement features meticulously preserved roses and delicate dried botanicals, designed to bring lasting elegance to your space. A whisper of nature that endures, a gift that speaks volumes beyond a season.
• •Seeing your cherished moments adorned with our blooms brings us so much joy! ✨ Thank you, [Customer Tag], for sharing this beautiful snapshot. May these everlasting flowers continue to brighten your days. #TheBloomClubAU #PreservedJoy #CustomerLove
• •Refresh Your Space: Discover New Arrivals in Everlasting Florals 🌿
• •Crafted with Passion, Designed to Last. Explore The Bloom Club AU's collection of unique preserved flower arrangements, each a testament to nature's enduring artistry.
• •Give the gift of everlasting beauty. For a limited time, enjoy complimentary shipping on all our preserved floral arrangements. Because some moments, and some flowers, are meant to last.