Brand Tone

Friendly and Approachable, Playful and Humorous, Heartfelt and Sentimental, Creative and Artistic

Brand Values

• •Celebrating Pets
• •Personalization and Uniqueness
• •Customer Happiness
• •Quality Craftsmanship
• •Connection and Community

Best Practices

• •Embrace Pet Vernacular (Playfully): Incorporate common, endearing pet-related terms and phrases like "furbaby," "pawsome," "tail-wagging," "purrfect," but use them naturally and not excessively.
• •Focus on the Emotional Connection: Always write from the perspective of someone who deeply understands and shares the love for pets. Highlight the joy, companionship, and unique bond.
• •Keep it Light and Positive: Even when discussing something sentimental, maintain an overall upbeat and cheerful tone. The cartoon style lends itself to this.
• •Show, Don't Just Tell, the Uniqueness: Instead of saying "our products are unique," describe the delight of seeing your pet as a cartoon character, or the fun of designing a personalized item.
• •Use Inclusive and Engaging Language: Address the audience directly (e.g., "your furry friend," "fellow pet parents"). Encourage interaction by asking questions and inviting them to share their own pet stories and photos.

Social Perception

A Go-To for Unique Pet Gifts, Artistically Talented, Emotionally Resonant, Trustworthy and Reliable, Fun and Engaging

Copy Examples

• •Product Ad (Playful & Heartfelt): "Warning: May cause uncontrollable smiles! 😉 Turn your furbaby's adorable face into a work of art they (and you!) will cherish forever. Create your custom masterpiece at The Bloodhound Shop today and let the happy dances begin!"
• •Social Media Post (Friendly & Community-Focused): "Meet Max! 😍 His humans just turned his goofy grin into the coolest t-shirt. We LOVE seeing your furbabies immortalized! Share a pic of your pet below and tell us their funniest quirk! #TheBloodhoundShop #FurbabyCartoons #PetLove"
• •Email Subject Line (Intriguing & Sentimental): "That look your pet gives you... now on a forever keepsake. ❤️"
• •Website Banner (Creative & Artistic): "More Than Just a Pet. It's Art. It's Love. It's Your Furbaby, Cartoonified! Unleash Your Pet's Inner Toon at The Bloodhound Shop."
• •Promotional Offer (Playful & Urgent): "Paws what you're doing! 🐾 Get 15% off all custom pet portraits this week only. Don't let your pet's star moment pass you by! Shop now at The Bloodhound Shop."