Brand Tone

Enthusiastic, Passionate, Informative, Helpful, Accessible, Family-Oriented, Customer-Focused, Slightly Technical

Brand Values

• •Passion for RC Models
• •Quality
• •Affordability/Value
• •Customer Satisfaction
• •Family & Fun
• •Uniqueness/Niche Products

Best Practices

• •Stay Passionate and Enthusiastic: Always let your genuine love for RC models shine through in your language. Use exclamation points where appropriate and convey excitement about the products.
• •Be Informative and Specific: Provide clear, detailed information about product features, specifications, and benefits. This builds trust and caters to hobbyists who appreciate the technical details.
• •Maintain an Accessible & Friendly Voice: Even when discussing technical aspects, keep the language generally accessible. Remember the family and fun aspect of the brand. Address customers in a welcoming manner.
• •Emphasize Quality and Value: Consistently highlight the quality of the materials and construction, and the value offered, especially if sourcing more affordable alternatives to major brands.
• •Be Customer-Centric in All Communications: From product descriptions to customer service interactions and social media replies, ensure the tone is helpful, supportive, and appreciative of the customer. Actively solicit and showcase positive customer experiences.

Social Perception

Positive for Product & Service, Appreciation for Niche Models, Potential Brand Name Confusion, Seen as a Supplier of Hobbyist Items

Copy Examples

• •Headline: Unleash Your Inner Operator! Body: Get behind the controls of our ultra-realistic RC Excavator. Engineered for power and precision, it’s more than a toy – it’s an experience. Dig, lift, and dominate your miniature construction site! Free worldwide shipping. Call to Action: Discover the Power Today!
• •Headline: Built Tough, Just Like the Real Thing. Body: Our diecast metal bulldozer isn't just for show. With its detailed design and rugged construction, it's ready for any challenge you throw at it, in the sandbox or on your display shelf. Experience the quality that drives TheBlockArmy. Call to Action: Add to Your Collection!
• •Headline: Family Fun Starts Here! Body: Remember the joy of remote controls? Share that excitement with the whole family! Our RC trucks and construction models offer countless hours of creative play, bringing everyone together. Find your next adventure with TheBlockArmy. Call to Action: Shop RC Models!
• •Headline: Why Settle for Ordinary? We Don't. Body: At TheBlockArmy, we're passionate about sourcing unique, high-quality RC models that you won't find in every store. From massive earthmovers to detailed haulers, discover the difference passion makes. Call to Action: Explore Our Exclusives!
• •Headline: Your Project. Our Machines. Endless Possibilities. Body: Whether you're a seasoned RC hobbyist or just starting your fleet, TheBlockArmy provides the detailed, durable models you need to bring your vision to life. We hand-pick and test our kits for the best quality. Questions? Our team is ready to help! Call to Action: Build Your Dream Today!