Brand Tone

approachable, encouraging, and community-oriented, speaking directly to fellow crafters with an understanding of their needs; supportive and friendly, with a feel of a small, family-run business passionate about helping other small businesses and hobbyists succeed.

Brand Values

• •Quality
• •Empowerment of Small Businesses
• •Customer-Centricity
• •Value and Accessibility

Best Practices

• •Always Speak from Experience: Frame content around the shared identity of being a crafter. Use "we know," "we get it," and "just like you" to build rapport and show empathy for the customer's journey.
• •Lead with Quality and Purpose: Every piece of copy should reinforce the brand's core mission: providing high-quality materials to help other creators and small businesses thrive.
• •Use a Warm and Personal Tone: Incorporate friendly language, words of encouragement ("can't wait to see what you create"), and personal touches that reflect the "customers are like family" ethos.
• •Highlight Customer Success: Actively encourage customers to share their finished products on the Facebook page. Feature user-generated content regularly to build a strong community and showcase the potential of the blanks.
• •Be Transparent and Authentic: Continue to share the brand's story and the "why" behind it. Being a small, family-owned business is a major strength; this should be a consistent theme in communications to build trust and loyalty.

Social Perception

overwhelmingly positive; seen as a reliable and high-quality supplier for crafting blanks and digital designs; trustworthy, with a history of on-time shipping, quick message replies, and 5-star ratings; perceived as a small, family-owned business from Lexington, South Carolina, adding authenticity.

Copy Examples

• •Your next best-seller starts here! ✨ We're so excited to launch our brand new line of polyester canvas garden flags, perfect for vibrant sublimation. We searched high and low for this quality because we know your business deserves the best. Can't wait to see what you create! #TheBlankPineapple #CraftBlanks #Sublimation #DIY
• •For Crafters, By Crafters. Quality Blanks to Grow Your Dream. Fast, Flat-Rate Shipping on All Orders.
• •Psst... A Fresh Batch of Your Favorite Blanks Just Landed!
• •Designed for makers, this beautiful keychain blank offers a smooth, premium surface ready for your vinyl or resin art. We chose this specific design for its durability and flawless finish, ensuring your final product is something you'll be proud to sell or gift. Let your creativity shine!
• •Stop Searching for Quality Blanks. We get it. You need high-quality, ready-to-customize supplies that ship *fast*. As a family of crafters, we started The Blank Pineapple to be the supplier we always wished we had. Shop our collection and feel the difference. Your customers will thank you.