Brand Tone

Confident & Witty, Approachable & Empowering, Knowledgeable but not Pretentious, Modern & Fresh, Playful Sophistication

Brand Values

• •Quality & Craftsmanship
• •Authenticity & Transparency
• •Empowerment & Inclusivity
• •Flavor First & Usability
• •Fun & Enjoyment

Best Practices

• •Embrace the Persona: Always write as "The Bitter Housewife" – knowledgeable, a bit sassy, confident, but ultimately welcoming and keen to share her passion for good drinks without the snobbery.
• •Be "Bitterly Honest": Use straightforward, transparent language. Don't shy away from a bit of playful irreverence or challenging traditional "rules" of cocktail making.
• •Prioritize Empowerment: Craft copy that encourages experimentation and assures the customer that their preferences are valid. Avoid jargon that could intimidate.
• •Highlight Real Ingredients & Quality: Consistently mention the use of whole, natural ingredients and the handcrafted nature of the products. This underpins the quality message.
• •Keep it Fun and Engaging: Remember that cocktails (and their non-alcoholic counterparts) are about enjoyment. Inject humor and personality into posts, questions, and descriptions.

Social Perception

High Quality & Unique, Memorable & Clever, Approachable & Empowering, Trustworthy, Modern & Stylish, Supportive of Non-Alcoholic Options

Copy Examples

• •Tired of cocktail snobs telling you how to drink? So are we. The Bitter Housewife is here to help you make *your* perfect drink, your way. Real ingredients, zero pretense. #BitterlyHonest
• •Your Old Fashioned called. It's bored. Wake it up with our award-winning Aromatic Bitters – handcrafted with actual spices, not mystery 'flavorings'. Taste the rebellion. #FlavorFirst
• •No waxed mustaches or secret handshakes here. Just damn good bitters made for everyone from the curious newbie to the seasoned home bartender. Let's make something delicious. #DrinksShouldBeFun
• •Introducing our Grapefruit Bitters & Soda. All the complex, zesty joy you crave, zero alcohol, zero sugar, zero fuss. Because sometimes, the most radical choice is a refreshing one. #TheBitterHousewife #RealIngredients
• •Life's too short for mediocre drinks. Elevate your everyday with a dash of The Bitter Housewife. We promise our bitters play nice with your favorite spirits (and even your sparkling water). What will you create? #CraftYourOwn