Brand Tone

Creative, Professional, and Delightful

Brand Values

• •Quality & Craftsmanship
• •Customization & Personalization
• •Customer Satisfaction & Partnership
• •Creativity & Innovation
• •Reliability

Best Practices

• •Always Prioritize "Delightful Professionalism": Even when discussing B2B solutions, remember the end product brings joy. Use positive, engaging language but maintain a professional and reliable undertone. Avoid overly casual slang in corporate communications but allow for more playful language on platforms like TikTok or Instagram.
• •Highlight Visuals with Words: Your products are edible art. Use descriptive adjectives that appeal to sight and taste (e.g., "intricately piped," "vibrant colours," "buttery crumb," "rich chocolate"). Let the copy enhance the visual appeal.
• •Emphasize Solutions and Benefits, Not Just Features: Instead of just saying "we make logo biscuits," say "We help your brand stand out with custom logo biscuits that create memorable connections." Focus on what the client gains (e.g., brand recall, employee appreciation, event enhancement).
• •Maintain a Consistent Voice Across Platforms, Adapting the Style: While the core tone remains (Creative, Professional, Delightful), the style can adapt. LinkedIn will be more formal and benefit-driven; Instagram more visually descriptive and engaging; TikTok more fun and trendy. However, the underlying values of quality and creativity should shine through everywhere.
• •Show, Don't Just Tell, Your Passion: Let the enthusiasm for your craft come through in your wording. Phrases like "We love bringing your vision to life," or "Passionate about perfection, one biscuit at a time," convey genuine care and dedication, reinforcing the brand's values.

Social Perception

Customers and the public likely perceive The Biskery as a provider of unique, high-quality, and visually appealing products. They are seen as a go-to for special, branded treats that make an impact. The personalized nature and craftsmanship position their biscuits as more than just a snack; they are a gift, a marketing tool, or a highlight of an event. Their active and visually appealing social media presence contributes to a perception of being a modern, creative company. Their focus on corporate orders and branded biscuits suggests they are trusted by other businesses to represent their brand.

Copy Examples

• •Make Your Brand Deliciously Unforgettable. Custom-designed logo biscuits and branded treats that turn every event into a sweet success. Taste the difference, see the impact.
• •Whipping up some Monday magic! ✨ So excited to share these bespoke bakes for [Client Type/Event Type]. Seeing a brand come to life in biscuit form is always a treat! What can we bake for you? #TheBiskery #BrandedBiscuits #CustomCookies #EdibleArt #CorporateGifts
• •Elevate Your Next Corporate Event with a Touch of Sweet Sophistication. At The Biskery, we partner with event professionals to create stunning, branded biscuits that leave a lasting impression. Reliable, delicious, and perfectly on-brand. Let's discuss your upcoming event needs.
• •Sweeten Your Q4 Campaigns 🍪 Memorable Branded Biscuits by The Biskery!
• •Say 'thank you' in the sweetest way possible. Our handcrafted biscuits, personalized with your message or logo, are the perfect gesture of appreciation. Beautifully packaged and utterly delicious, they’re a delightful treat that speaks volumes.