Tono de Marca

Friendly, Heartfelt, and Professional

Valores de Marca

• •Kindness & Connection
• •Empowerment (Specifically for Working Mothers)
• •Sustainability & Conscientiousness
• •Quality & Craftsmanship
• •Authenticity

Mejores Prácticas

• •Lead with Emotion, Support with Quality: Start with the "why"—connection, appreciation, kindness. Then, follow up with the "how"—handmade, high-quality ingredients, eco-friendly packaging. This balances the heartfelt tone with professional credibility.
• •Always Tell the Story: Weave the brand's origin story and mission into your copy whenever relevant. Phrases like "From our kitchen table to yours," or "Join our mission to spread kindness" reinforce the brand's authentic identity.
• •Use "Human" Language: Write as if you are speaking directly to a friend or a valued partner. Use words like "we," "you," and "us." Avoid overly corporate jargon. The goal is to be approachable and build a direct relationship.
• •Emphasize the "Handmade" Difference: Consistently remind the audience that the biscuits are made by hand, to order, by a dedicated team. This justifies the premium quality and differentiates the brand from mass-market competitors.
• •Connect the Product to the Purpose: Never let the biscuit just be a biscuit. It’s a "thank you," a "congratulations," a "moment of connection," or a "conversation starter." Every piece of copy should link the physical product to its emotional benefit.

Percepción Social

The public perception of The Biskery is overwhelmingly positive, centered on product quality, excellent customer service, an inspiring mission, and positive brand association with kindness, generosity, and connection.

Ejemplos de Copy

• •Don't Just Attend the Conference. Connect at It. Your next exhibition is an opportunity to build relationships. Our handmade, branded biscuits do more than just display your logo—they start conversations. Let's create a memorable touchpoint that makes potential clients feel genuinely appreciated. It's the sweetest way to build brand awareness.
• •A Sweet Thank You for Your Sweetest Day. Your wedding is a collection of special moments. Make your favors one of them. Our personalized biscuits are handmade with love, just for you and your guests. From your new initials to the date you'll always remember, let's bake your love story into a delicious memory.
• •Say More Than "Thanks." Show It. Some gestures speak louder than words. For the person who just went the extra mile, send a box of our handmade "Thank You" biscuits. It's a small act of kindness, delivered straight through their letterbox, to make them feel truly appreciated. Because a little sweetness goes a long way.
• •It Started with Two Mums, One Kitchen Table, and a Big Idea. We're The Biskery. We believe a biscuit can be a vessel for connection. Founded by two working mothers who wanted to build a business on their own terms, we're on a mission to spread kindness, one handmade biscuit at a time. By choosing us, you're not just getting a delicious treat; you're supporting a business that values sustainability, empowerment, and the power of a simple, heartfelt gesture.
• •Make This Christmas a Little More Personal. Move beyond the generic gift box. This holiday season, send a message that matters with our personalized Christmas biscuits. Perfect for clients, colleagues, or loved ones you can't be with. Each biscuit is handmade in our Leeds bakery and designed to deliver a moment of warmth and connection. Order now to spread your own unique holiday cheer.