Brand Tone

Warm and Friendly, Heartfelt and Genuine, Uplifting and Positive, Passionate and Proud (but humble), Human-Centric, Professional (for corporate communication)

Brand Values

• •Kindness
• •Quality
• •Sustainability
• •Empowerment (especially of Mothers)
• •Human Connection & Appreciation
• •Community
• •Conscientiousness
• •Uplifting Others

Best Practices

• •Lead with Kindness: Ensure that kindness is not just a stated value but is woven into the language used. Phrases like "we'd love to help," "crafted with care," "sending warmth" can reinforce this.
• •Tell Your Story Authentically: Regularly and genuinely share the "why" behind The Biskery – the founders' journey, the commitment to empowering mothers, and the passion for quality and sustainability. This builds connection and trust.
• •Use Warm, Inclusive Language: Opt for words that are inviting, friendly, and make customers feel like part of a community. Avoid overly corporate jargon, even in B2B communications, unless absolutely necessary.
• •Highlight the "Human Touch": Emphasize that the biscuits are handmade by a dedicated team. Share stories or features about the people behind the products (e.g., "our team of talented mums"). This reinforces the personal, caring nature of the brand.
• •Focus on the "Feeling" as much as the Product: While describing the deliciousness and visual appeal is important, also convey the emotional impact – the joy of receiving, the warmth of a thoughtful gift, the power of appreciation. Connect the biscuits to the positive feelings they evoke.

Social Perception

High-Quality & Delicious Products, Exceptional Customer Service, Purveyors of Joy & Connection, Ethical and Value-Driven, Reliable for Personal & Corporate Gifting, Innovative and Resilient

Copy Examples

• •Sending a little box of handmade happiness your way! ✨ At The Biskery, we believe kindness is best served warm (and often with jam!). Who would you share a sweet moment with today? #TheBiskery #SpreadKindness #HandmadeWithLove
• •More than just a biscuit, it's a connection. Show your clients and team they're truly valued with beautifully branded, artisan-baked treats from The Biskery. Crafted with care, designed to delight, and sustainably made. Let's create something memorable together. [Enquire Today]
• •Say 'thank you' from the heart with our signature jam biscuits. Each one is lovingly handmade by our team of amazing mums, using the finest ingredients. Because a little gratitude goes a long way in making someone's day brighter. Taste the kindness. [Shop Now]
• •It started with two friends, a passion for baking, and a dream to build a business that cares. Today, The Biskery is powered by a team of talented mothers, spreading joy and connection, one delicious, sustainable biscuit at a time. We're not just baking; we're building a kinder world. [Our Story]
• •Each swirl, each detail, infused with a little bit of joy! ✨ Watching our team bring these bespoke biscuits to life is pure magic. Made by mums, for moments that matter. What message would your biscuit send? #TheBiskery #WorkingMums #PersonalisedGifts #SweetTreats #BehindTheScenes